Frost & Sullivan: New Datacenters and Green Technology to Double PAC Revenues in Southeast Asia

Dec. 27, 2010 - PRLog -- Singapore – Precision air conditioning (PAC) is gaining ground due to the increasing demand from the telecommunication, industrial, and IT sectors. Development in these industries is driving new installations and commissioning of datacenters, data communication, and power equipment. The resulting uptake of blade servers and high-power servers translates to higher heat dissipation, which can affect electronic and electrical systems. Deploying PAC systems can help suppress the rising average operating temperature in datacenters.

New analysis from Frost & Sullivan (http://www.energy.frost.com), Southeast Asian and Australasian Precision Air Conditioning (PAC) Market, finds that the PAC market in these regions earned revenues of $217.7 million in 2009 and estimates this to reach $415.7 million in 2016.

“Technological evolvement has led to energy-efficient PAC systems with sophisticated architecture or structural orientation such as rack or row cooling methods,” says Frost & Sullivan Analyst Teoh Chew Yew. “With its ability to efficiently manage and regulate working environmental conditions like temperature and humidity, PAC is gaining market traction in the IT and telecom industry as a viable and cost-effective power solution.”

However, competition and environmental concerns are putting pressure on power systems and equipment to perform effectively and meet stringent requirements and specifications. As research and development emphasizes on energy and system efficiency, average power density and heat dissipation per power system is anticipated to decline. This, in turn, can eventually erode the demand for PAC.

PAC manufacturers will constantly be challenged to enhance the technology and meet higher customers’ expectation and specifications without jeopardizing price competitiveness.

Emerging and mandatory standards and compliance with the Montreal Protocol, ASHRAE, and EPA Clean Air Act, also lead to additional operational and maintenance costs for the PAC manufacturers. Nonetheless, promoting energy efficiency and phasing out refrigerants that affect the ozone layer are some steps that must be taken to sustain growth.

Overall, burgeoning datacenters and the need to handle the increasing heat dissipation load coupled with the development of energy-efficient cooling systems will stand the PAC market in good stead. The current financial crisis has also served as a catalyst for hardware rationalization, and companies are keen on greater savings from recurring and operational costs. PAC ensures both conservation of energy and reduction of cost.

Furthermore, the end-user awareness of PAC is increasing as the application of comfort cooling systems in datacenters is rapidly decreasing. PAC provides higher system efficiency in large-scale applications as well as flexibility in system allocation.

The demand for PAC is also expected from the building industry as environmental regulations lead to higher standards of building facilities that must improvise on design architecture and power systems to conserve energy and reduce waste.

“Almost every high-rise office building in developed economies are equipped with well-structured pipelines and chillers,” explains Chew Yew. “Such enhancements bolster the demand for PAC as it provides an appropriate platform for the latter to perform effectively.”

If you are interested in more information on this study, please send an e-mail to Donna Jeremiah, Corporate Communications, at djeremiah@frost.com, with your full name, company name, title, telephone number, company e-mail address, company website, city, state and country.

Southeast Asian and Australasian Precision Air Conditioning (PAC) Market is part of the Power Supplies Growth Partnership Services program, which also includes research in the following markets: Asia Pacific Commercial Uninterruptible Power Supply Market, Australian and New Zealand UPS Service Market, and Asia Pacific Transient Voltage Surge Suppresser Market. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.

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Southeast Asian and Australasian Precision Air Conditioning (PAC) Market
P46D

Contact:
Donna Jeremiah
Corporate Communications – Southeast Asia
P: +603 6204 5910
E: djeremiah@frost.com

Carrie Low
Corporate Communications – Southeast Asia
P: +603 6204 5910
F: +603 6201 7402
E: carrie.low@frost.com

http://www.frost.com

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Frost & Sullivan, the Growth Partnership Company, partners with clients to accelerate their growth. The company's research and consulting services empower clients to generate, evaluate, and implement effective growth strategies.