Triple-speed SD card standard finalized by wholesaleeshop.com.au

Jan. 5, 2011 - PRLog -- The SD Association announced a new interface for flash memory cards today that triples data transfer speeds.
The faster SD card specification was expected since the group started previewing it in September. But more unusually for the consortium, the SD Association also announced an e-book specification at the Consumer Electronics Show in Las Vegas.
"Our new e-Book application...opens broad consumer access to e-book content, and turns billions of existing SD mobile phones and devices into e-readers," Norm Frentz, chairman of the SD Association, said in a statement. "SD continues to evolve its capabilities to support voracious consumer demand for portable movies, television broadcasts, high-definition home videos, and now full-color books."
It's not yet clear who among e-book reader makers, publishers, or other companies are on board with the new specification, but two partners showing eBook support at CES are Toshiba and Sharp, the association said. Such partnerships will be important to its success, though, and there already are other e-book formats, such as ePub.
But eBook won't live in isolation. "The association plans to support popular external formats like ePublish, CPS, XMDF and ".book" formats in the near future," said SD Association communications director Kevin Schader. And to keep content publishers happy, it's free to use and supports copy protection.
"Just like SD-Video, SD-Audio and SD-Binding, the SD eBook allows consumers to view electronic books supporting SD's format on a multitude of SD products while preserving copyright protection for publishers," Schader said.
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