U.S Frozen Food Market Forecast to Hit $70 billion by 2015

Jan. 13, 2011 - PRLog -- According to the report “Frozen Foods in the U.S. 3rd Edition” available at Reportbuyer.com, marketers and retailers of frozen foods have capitalised on recessionary conditions to offer consumers alternatives to expensive dinners out. Although economic conditions are slowly improving, Americans are still "eating in" more often, and frozen foods provide a convenient way to prepare the healthy, cost-effective meals consumers want. The report estimates that U.S. retail sales of frozen foods and beverages through all retail channels totalled approximately $56 billion in 2010, with sales up 22%-or $10.0 billion-during the 2006-2010 period. And with new product introductions now picking back up, the market is forecast to near $70 billion by 2015.

This 246 page report examines the U.S. market for frozen foods and beverages sold to consumers through the entire retail spectrum. The report documents ongoing and emerging product trends. Detailed sales figures are compiled using SymphonyIRI's InfoScan Review data for mass-market channels; and the report also tracks sales through natural channels using SPINSscan data. Experian Simmons Market Research Bureau and Packaged Facts' own custom, online consumer survey data form the basis of an in-depth examination of consumer trends, including attitudes toward frozen foods and related trends such as the economy and healthy eating, as well as product and brand penetration levels and preferences.

The report “Frozen Foods in the U.S. 3rd Edition” is available from Report Buyer at:
http://www.reportbuyer.com/food_drink/chilled_frozen_food...

Reportbuyer Product Code: PKF00034

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