Luna Chica Records Kicks Off 2011 With Momentum And Five New Acts

Feb. 2, 2011 - PRLog -- Luna Chica Records International ended its first year in business with lots of excitement and is gaining momentum in 2011 with the signing of five new acts, the launch of their International Division, Internet-radio success and chart topping digital-download-to-radio numbers at AirPlay Direct.

The launch of its Internet-driven business model in May 2010 marked what General Manager and Director of A&R, Brenda Cline, calls "the re-birth of Luna Chica Records.”

“I’m gratified with what we’ve accomplished since launching our new model eight months ago,” Cline said.  “We are very proud of the level of talent that we have delivered to radio and the extremely positive feedback we are receiving.”

The indie label signed five new acts in the last quarter of 2010, including Oklahoma-talents Don and Steve White and the Red Dirt Rangers, country artists Christi Bauerlee and Tarryn Smith, and versatile musician and Blues/American Roots singer/songwriter Marty Grebb. The growing roster also includes: Jesse and Noah Bellamy, Tommy Job, Burrito Deluxe and Ty Crook.

Along with the new acts, 2010 brought plenty of other exciting “firsts.” Luna Chica Records' International Division was officially launched in November when Lee Williams, owner and founder of Europe’s #1 country radio station, CMR Nashville, was announced as the label’s international director during Luna Chica Records’ “Fall Luncheon.” Williams will be instrumental in the signing and development of the label’s international acts soon to be released at www.LunaChicaRecords.com.  

Also, country duo Jesse and Noah Bellamy, sons of David Bellamy of the Bellamy Brothers, debuted their controversial and somewhat “risqué” video for “Dirty With A Southern Drawl,” the new single release from their Luna Chica album, Landfall.

While December saw several Music Row companies close their doors, Luna Chica Records was pushing forward into 2011 with several radio exposure campaigns taking root for Red Dirt Rangers, Marty Grebb, and Jesse and Noah Bellamy.

Red Dirt Rangers ended up #1 with Ranger Motel on the AirPlay Direct’s Top 50 Americana/AAA Albums chart for December 2010 and #2 for January 2011. Jesse and Noah's “I Want Texas For Christmas” and Grebb’s “The Very Best Christmas” digital releases both garnered significant download attention from radio stations worldwide placing them high on the digital download Christmas charts for December. Marty Grebb’s album, High Steppin,’ also charted at #2 for the month of January on the AirPlay Direct’s Top 50 Blues Albums chart.

“Just like the new Luna Chica Records model, radio delivery and promotion plans are no longer set in stone based on the practices of the past and by the same set of rules that traditional promotions run, " said Raleigh Squires, who joined the Luna Chica Records team in December to manage digital delivery and exposure to radio and radio promotions. "In fact, music marketing and promotion in the digital age are new processes for everyone and we feel we are helping to define some of the new rules.”

The team at Luna Chica Records has learned that it’s crucial to make changes and adjustments quickly – sometimes daily – as the Internet and the music industry continue to shift at rapid speeds.  

“We created this new business model and we don’t pretend to know all of the answers. Each day brings a new challenge, which we tackle with intense determination,” said Cline.  “It is more evident all of the time that we are paving a new way and giving artists other options to market their music.”

Despite the ever-changing music business, Cline said that one thing would always be constant at Luna Chica Records – “great music.”



About Luna Chica Records International:

Luna Chica Records International (LCR) is a Nashville-based independent record label. Its service-driven business model provides new ways for independent artists to promote, market, distribute and sell their music. It also allows artists access to top industry professionals in all areas of the business. The non-conventional model of LCR includes online sales and distribution, a network of strategic partners who offer a multitude of consultation and artist development services and new media marketing. For more information, visit www.LunaChicaRecords.com.

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Luna Chica Records International is a Nashville-based, multi-genre, independent record label. Its internet-driven model includes sales and distribution; artist development services; business consultation; new media; promotion and marketing; and more.