QR codes boost sales at the shelf edgeThe use of QR codes is taking off in all forms of Marketing - Now it has reached the shelf edge in retail stores.
By: malcolm wicks Feb. 10, 2011 - PRLog -- The square block shape of QR codes are increasingly appearing on all sorts of marketing materials from printed catalogues to Coke cans giving access to more product information or special offers. Even Waitrose have used them so that customers can get details of Heston’s recipes.
Pierhouse, the experts for in-store signage management software, have just announced the capability to automatically create unique QR codes for tens of thousands of products, so now QR codes can also be used where most buying decisions are made, at the shelf edge. The Pierhouse application, appropriately named Infinite Shelf Edge™, creates thousands of QR codes in minutes and most importantly links those QR codes to all of the detailed information required to produce price tickets and special offer information in-store. This is achieved by linking Infinite Shelf Edge™ to their Strategic Signage Management solution NetTickIT. To scan a QR code customers need a Smartphone and according to Vittorio Colao, CEO of Vodafone the UK has the highest penetration of Smartphones in the world. He also said that 28% of his customers use a Smartphone today and 45% of new customers buy a Smartphone. Research shows that over 30% of Smartphone users seem very happy to scan a QR code if they can get additional useful information to make a buying decision. When a customer scans a unique QR code on a price ticket they can get access to more technical information, product reviews, special offers, recipes, linked products or anything else that the Retailer chooses. The main benefits for Retailers are that fewer customers will leave their store without making a purchase and customer service will be improved. Malcolm Wicks, the Marketing Director at Pierhouse, pointed out that Infinite Shelf Edge™ can create new QR codes for an entire estate in minutes and even create individual codes for the same product in different stores to identify where scans are made. The linkage to loyalty schemes creates some interesting possibilities too. QR codes created with Infinite Shelf Edge™ will be a valuable tool to improve customer experience and get customers to buy more while in-store and several major retailers are already in discussion with Pierhouse about how they can capitalise on Infinite Shelf Edge™. About Pierhouse Pierhouse only work in Retail and are experts in in-store signage management and enabling Head Office to respond more quickly and easily to changing business needs. Their NetTickIT software helps retailers ensure their customers easily see all prices, products and offers consistently across all marketing channels from printed tickets to all forms of Digital media. Pierhouse are also experts in automatically producing many thousands of QR codes for Retailers in just a few minutes. NetTickIT customers include: Waitrose, Harveys, Robert Dyas, The Range, Midcounties Co op, Mothercare UK & International and Radstock Co operative. Contact: Malcolm Wicks 01252 738118 mailto:malcolm.wicks@ end # # # Pierhouse are the software experts for in-store customer marketing. Their net tickIT software helps retailers ensure their customers easily see all prices, products and offers consistently across all marketing channels. End
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