SABIC Innovative Plastics’ Expression 2012 Palette Makes a Splash

March 21, 2011 - PRLog -- The Expression 2012 color palette – created based on the ColorXpress Europe’s research into the latest industry color trends – features brilliant new colors such as retro hues of fuchsia, teal and orange; and versatile neutrals. The colorful new palette can be used in a range of SABIC Innovative Plastics resin technologies – including Lexan* and Cycoloy* resins – and answers customer calls for better, longer lasting and more efficient materials.

The new Expression 2012 color palette also features in-surface decoration – a sustainable, direct-decoration colorizing process that works by enabling water soluble colorants to soak into a resin to eliminate the need for paint. Using in-surface decoration in combination with SABIC Innovative Plastics’ materials makes the color palette fully recyclable.

Additionally, the SABIC Innovative Plastics Expression 2012 palette showcases the versatility of the company’s technologies to help customers create stylish, distinctive and differentiated products for industries including healthcare, automotive and light emitting diodes (LEDs). The new color pallet also includes flame-retardant grades, allowing for more diversity in high-temperature applications.
The new palette further includes optical black colors with rich green, blue and magenta shades for Lexan polycarbonate resins that shift intensity depending upon the use of light.  

For additional information on SABIC Innovative Plastics’ Expression 2012 palette please go to www.sabic-ip.com. For technical product inquiries, please contact us at www.sabic-ip.com/prtechinquiry.

*Trademarks of SABIC Innovative Plastics IP BV.



SABIC Innovative Plastics Media Contacts
Global
Jodi Kennedy
SABIC Innovative Plastics,
Pittsfield, Mass., U.S.A.
Tel:  +1 413 448 7383
E-Mail:  jodi.kennedy@sabic-ip.com

Asia
Larry Feng
SABIC Innovative Plastics, S&P Asia Pacific
Shanghai, China
Tel:  +86 21 6288 1088
E-Mail:  larry.feng@sabic-ip.com

Agency Media Contacts
The Americas
Jim Allison
AH&M Marketing Communications,
Pittsfield, Mass., U.S.A.
Tel:  +1 413 448 2260, x250
E-Mail:  jallison@ahminc.com

Brazil
Gabriela Bruschi
Edelman Brazil, Sao Paulo, Brazil
Tel:  +55 11 3017 5300, x221
E-Mail:  gabriela.bruschi@edelman.com

Europe
Kevin Noels
Marketing Solutions, Bergen op Zoom,
The Netherlands
Tel:  +31 164 317 011
E-Mail:  knoels@marketingsolutions.be

China
Vivien Gong
Edelman, Shanghai, China
Tel:  +86 21 6193 7524
E-Mail:  vivien.gong@edelman.com

Japan
Mitsu Sugino
Tokyo PR Inc., Tokyo, Japan
Tel:  +81 3 3273 2731
E-Mail:  sugino@tokyopr.co.jp