FRAS-LE Announces Appointment of The Marx Group for Marketing and Public Relations Represenation

April 18, 2011 - PRLog -- Farmington Hills, Mich. – APRIL 18, 2010 ––   Fras-le North America Inc., one of the largest friction material manufacturers in the world, has hired The Marx Group as the company's agency of record for marketing communications and public relations. The Marx Group will help Fras-le with planning, research, writing, delivery and in representing the company to industry trade publications.

“Fras-le has been present in the friction materials market for more than half a century, and has exported product to the U.S. for more than 30 years," said Randy Mordue, director of sales and marketing, north american light vehicle aftermarket, Fras-le. "Our company looks to The Marx Group to help us tell our story to the aftermarket about our quality brake pads that are OE on many vehicles."

Fras-le brakes are known for their quality and performance features and are available in the U.S., Canadian and Mexican aftermarket. The company's brake pad line is comprised of three different series' with application specific formulations developed to meet the performance requirements of each product line. Each line is made from top-quality raw materials and is asbestos-free. They include: Extreme Service, Magnum Pro and Ceramaxx.

Based in San Rafael, Calif., with offices in New York, Chicago and Nashville, The Marx Group offers strategic business consulting, as well as full-service marketing communications and PR programs.

For more information about Fras-le, phone: (248) 592-5000, e-mail: fras-lenorthamerica@fras-le.com, or visit: www.fras-le.com/nabrakes. For more information about The Marx Group phone: (415) 453-0844 or visit http://www.themarxgrp.com.

About FRAS-LE
A global leader in brake technology and innovation, Fras-le is one of the largest friction materials manufacturers in the world.  Fras-le, certified in ISO 9001, ISO 14000 and ISO TS 16949, also has its own state-of-the-art research & development center.  Fras-le manufactures over 9,000 part numbers including heavy duty brake linings, light brake linings, brake pads, clutch facings, motorcycle brake shoes and pads, molded and woven brake linings, brake shoes for railway and subway and universal flat sheets.  With plants in Brazil, China and the United States,  distribution centers in Argentina and Europe, and commercial offices in the United States, Chile, Europe, Mexico, the United Arab Emirates, Africa and China, Fras-le keeps a well-structured team to serve its customers in more than 80 countries on all continents.  More information about Fras-le can be found at www.fras-le.com.

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About The Marx Group
The Marx Group is a full-service business strategy and marketing communications firm offering a diverse range of marketing services, including business development strategies, lead generation programs, customer retention processes, online marketing, advertising, public relations, collateral, tradeshow programs, and interactive design.

TMG began as an advertising and marketing agency in Southern California in 1984. Now based in San Rafael, the company has creative and account teams in New York, Chicago, Nashville and Los Angeles. TMG team members, each with a strong, proven track record, include strategists, account managers, public relations and media specialists, and an award-winning creative group for both print and on-line programs.