LA’s “DJ-XTC” Adds Dimension to Itchy Metal’s Mix

April 28, 2011 - PRLog -- Apple may have coined the famous catch-phrase “Think Different” but in the spirit of innovation and pushing the limits of business creativity, Los Angeles media agency Itchy Metal Entertainment encourages the public to actually “Be Different”. And perhaps it’s that “no-limits” attitude that has helped accelerate IME’s growth across multiple genres and countries in a relatively short amount of time. Without slowing the pace, the firm’s latest exploration puts a twist on traditional channels and artist definitions.

“Our core belief is that music should be shared and enjoyed through limitless interpretations and channels,” reinforces company founder, Ed Fassio. “That requires us to constantly push boundaries and question the norm. We’re constantly looking at opportunities in areas others don’t consider.”

Fassio describes a different approach met with as much controversy and speculation as it does excitement and expectation. To stir things up a bit, Itchy Metal’s latest signee arrives outside the label’s primary genres and helps redefine the typical interpretation of musical artist. Instead of a guitar, this artist wields a turn-table.

Direct from the fusion-inspired club scenes across the country, Emerald-City influenced “DJ-XTC” routinely keeps the crowd hoppin’. From SinCity’s hippest social venues to the swankiest dance floors on LA’s Sunset Strip, XTC displays old-school style and dynamics showing that the art of “mixing” and knowing how to keep the party going originates from personal involvement, physical display and to put it bluntly…Skillz, son.

“This is a digital age. Technology is such a huge part of music, but it’s really refreshing to watch a true DJ still spin and scratch instead of relying solely on software to produce a show. There’s a definite art to the mix and XTC knows the value of performance, the delivery of art and how to build the persona of a world-class DJ,” confirms Fassio.

Fassio is dead serious. For those that don’t think there’s an art to keeping the crowd moving it’s as simple as witnessing it first-hand. “All you have to do is watch the difference in the crowd’s reaction to a live, skilled DJ versus an automated playlist or an amateur host. XTC knows how to read energy and how to be a rock-star in that booth.”

Included in his multi-faceted arsenal, XTC is an accomplished designer, singer, composer and producer. His addition to the Itchy Metal catalog ushers yet another new, creative direction for the emerging company. “I don’t think we’ll go traditional with this new relationship. There’s just too much more we can do and we’re ready to have fun with this,” concludes Fassio.

Check out more artist and label info at www.itchymetal.com

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Itchy Metal Entertainment is a Las Vegas, NV - based music production company, specializing in artist dev, talent scouting, music recording, producing and distribution as well as internet marketing campaigns and strategies. Visit www.itchymetal.com