Turn Your Book Into A Business

May 15, 2011 - PRLog -- It doesn’t matter if you're self published or traditionally published; being an author is being in business—whether you want to be or not!  Few authors glean huge profits from one book or even several. The secret is to turn their book into a business by adding additional products and services, creating a successful profit center.
On Monday, May 23, from 6:30 pm to 8:30 pm, the San Diego Writers/Editors Guild will have their monthly meeting. This month's guest speaker is Andrea Susan Glass, an award-winning ghostwriter and copyeditor of more than 100 books, ebooks, and other information products.
“I meet business owners all the time who tell me they’ve written a book or ebook but don’t know what to do next,” Glass, founder of WritersWay, a ghostwriting and copyediting service. “They either don’t know how to sell their book or they’ve sold some books, but can’t seem to make much money. They thought that one book or ebook would be their cash cow,” says Glass.
More and more small business owners, like healthcare providers, realtors, coaches, consultants, and other service professionals have discovered books and books as a way to share their expertise and create passive income. Yet, most find it difficult to sell or not as profitable as they expected.
An experienced infoproduct expert, Glass shows how to build a product pyramid from one idea—that one book or ebook—and from that build a thriving business. A self help book, for example, can spawn products such as a workbook, an ebook, an audio program, a teleseminar series, and a live workshop, as well as services like coaching and teaching. As authors build a following, they can keep selling additional products beyond their book to the same audience of fans. That’s how they can turn their book into a business—and finally see some profits.
The San Diego Writers/ Editors Guild is a group of writers and editors dedicated to improving their skills and helping others do the same since 1979. Regular monthly meetings are held on the fourth Monday each month. Guests are welcome to attend. A $5 donation is requested. All meetings are held at the County Health Facility located at 3851 Rosecrans Street in the Sports Arena area. For more information, visit www.sdwritersguild.org.

   Andrea Susan Glass specializes in writing and editing books on business, marketing, self help, natural health, and spirituality. In 2001, she won the San Diego Book Award for best How-To book and currently serves as a judge in the self help category. She's written several of her own books and ebooks, including All About Hybrid Cars and Your Info-Product Success System (www.InfoProductSuccessSystem.com). Andrea teaches for UCSD online, Cal State San Marcos, and holds teleclasses and webinars on creating infoproducts. She's a member of the San Diego Writers/Editors Guild, San Diego Professional Editors Network, and serves as PR person and newsletter editor for Publishers and Writers of San Diego.