JustDial ropes in Big B as brand ambassador

May 23, 2011 - PRLog -- JustDial, India’s No.1 local search engine announced the signing of Amitabh Bachchan as their official brand ambassador for the next three years.

In his role as JustDial’s Brand Ambassador, Mr. Bachchan will be involved in various strategic communication initiatives as part of an extensive 360 degree brand campaign to be launched shortly. JustDial has built its brand around passion, simplicity and performance; values which are perfectly in sync with the image of Mr. Bachchan.

Mr. VSS Mani, MD & CEO, JustDial, said, “We are extremely happy to sign on           Mr. Bachchan as the brand ambassador. He is the perfect fit and symbolizes all the core values the brand stands for. Our users find our service highly reliable, efficient and one which always delivers on its promise and when you think of these values, you can just single out one person and that is Amitabh Bachchan.”

Mr. Amitabh Bachchan himself confesses to having availed of the JustDial services a few times in the past and expressed his pleasure in being associated with a brand that is doing a good service to millions in the country. “It is so difficult to get instant information when you really need it, but JustDial is a one-of-a-kind free service that has been helping people find anything they want. Search is a quintessential part of our lives and I must say it feels good to be associated with a company like JustDial that’s not just concerned about monetary gains but also has a humanitarian side to it.”

With this collaboration JustDial plans to leverage not just on Mr. Bachchan’s creative skills in promoting their brand but also his personality as one of the most respected and successful actors in the country.

About JustDial:

JustDial is India’s No. 1 local search engine and caters to over 57 million unique users across 240 cities in India via its services on Phone (69999999), Mobile phone/ text search (08888888888), Web (justdial.com) and WAP (wap.justdial.com). The company bridges the gap between buyers and sellers by helping buyers find the right providers of products and services while helping sellers improve the efficiency of their marketing channels.