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Follow on Google News |  Top 3 Ways Apple Could Screw Up iCloud by batterylaptoppower.comApple surprised the tech world today by letting the cat out of the bag early on its annual keynote at the Worldwide Developers Conference (WWDC) in San Francisco, scheduled for Monday next week.
By: batterylaptoppower The reason for the early reveal is obvious: Apple wants to get ahead of any speculation that it's going to show off the iPhone 5 at WWDC. Despite its until-now consistent pattern of revealing a new iPhone at this time of year, it won't. All reports point toward an iPhone 5 unveiling at the end of summer, at the earliest. The big new thing this year instead will be iCloud, which appears to have been finished just in time. Apple has clearly been planning to introduce a cloud component to iTunes since before it acquired Lala in 2009. Recent reports indicate that Apple has finalized the agreements http://www.batterylaptoppower.com/ For one, the service will mirror an iTunes user's songs with music tracks that are already in the cloud, rather than physically copying the tracks themselves. This is basically how Lala worked, and the approach certainly has advantages. First, it takes a lot less time to index and mirror an extensive song collection than to copy gigabytes of music over the Internet. At the same time, if some of those tracks are low-quality MP3s, they can be replaced with better-sounding tracks. The disadvantage is that if you have tracks that aren't already in the cloud, they need to be copied, or possibly won't be cloud-accessible at all. In either case, it "hybridizes" Assuming Apple's dealt with any software hiccups (it's had a year and a half to integrate Lala's services, after all), it's hard to see Apple losing this bet. If it truly has all the major labels on board—as Amazon and Google haven't—that's a major edge, and Apple already has a massive existing user base for music. How could it lose? Three different ways, actually. Here's how Apple could still screw up iCloud: 1. Going Beyond Music Apple could go all-in on iCloud, going over and above music and transferring books, photos, and even video in the cloud as well. While this seems like a logical place to go… eventually, it would be a bad idea right out of the gate. iCloud is new territory for Apple, and it learned how hard it is to create a viable cloud service with the rollout of MobileMe in 2008, which was plagued with bugs, user complaints, and bad press. Apple should walk before it runs here. Prove that music in the cloud can work, then we'll talk about becoming the next Flickr, YouTube, or Hulu. Fortunately, there's little indication Apple's going this route. 2. Bundle iCloud With MobileMe This would be a disaster. While MobileMe, Apple's existing cloud service for syncing contacts, calendars, and email, appears to have left its growing pains in the past, the fact is it's still an overpriced service for what it offers. Google provides virtually the same services (Find My iPhone being a notable exception), and it does so for free. At first glance, a pairing of iCloud and MobileMe makes sense since they're both cloud services, but to just throw them together would betray a deep misunderstanding of the consumer. People don't think, "I want to put stuff on the cloud." They simply want specific things (music, email, etc.) wherever they are, and what's important to some isn't important to others. Combining iCloud with MobileMe would be like throwing in a free motorcycle with your minivan: not what I ordered, and I'd never use it anyway. 3. Revive Ping Could Ping be a key part of Apple's iCloud master plan? Apple's iTunes-based social network is currently a miserable excuse of a service, widely panned as one of the company's biggest boondoggles. Try it for five minutes and you'll easily see why: Ping is difficult to navigate and has nothing original to offer. However, Apple could be planning to integrate Ping with iCloud in an attempt to revitalize the network. This wouldn't necessarily be a bad move. In its day, Lala actually did a decent job making music social. This was probably because Lala's network never got caught up in feeds and "following" people (as Digg found out the hard way, not every social network should model itself after Twitter). The key ingredient was to be able to play a whole song (not just a 90-second clip) one time whenever someone shared it with you. We'll see what kind of deal Apple's shaken out with the labels, but a completely revamped Ping, fully integrated with iCloud and boasting free plays of most songs, would certainly warrant a second look. ************************************************************ http://www.batterylaptoppower.com/ ------------------------------------------------------------ http://www.batterylaptoppower.com/ ************************************************************ On the other hand, if Apple gambled on Ping integration and lost, it would be an albatross around iCloud's wispy neck, dooming it to failure as well. Apple appears to have some self-awareness about Ping, however, and it seems unlikely that the network will feature prominently when we learn about iCloud next Monday. Will we, six months from now, be wondering how Amazon and Google ever thought they could compete? Or will it be seen, like Ping, as a shadow of the service it could have been? It all depends on what Apple offers, if it focuses on the user experience and doesn't get too ambitious, the world may finally see cloud music done right. # # # www.batterylaptoppower.com - Wholesaler & distributor of laptop batteries replacement for Compaq, HP, Dell, Acer, Sony .Our notebook batteries are made from high quality battery cells, which offer the quality and capacity as their (Original Equipment Manufacturer) End
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