SES: Search Engine Success - Terry's guide to dining & entertainment in Southwest & South-central MI

June 12, 2011 - PRLog -- Terry's guide to fine dining and entertainment in South-central and Southwest Michigan dominates key Google categories by leveraging its blog and database of over 400 personally recommended eating and drinking establishments.

Founder and self-proclaimed "foodie" Terry St. Louis launched MichiganFoodandDrink.com because he was frustrated with database driven, self-serve dining guides that list fast food places, online directories that allow restaurant owners to post their own information, and other Internet guides that are not kept up to date and list establishments that are no longer in business or have changed ownership.  

Terry's guide is a labor of love.  Terry regularly blogs and adds new personally reviewed and recommended dining and entertainment venues.  See http://michiganfoodanddrinkguide.blogspot.com/ if you are interested in finding a good place to eat. Terry's guide features "only the good places."

Summer is here. Southwest and South-central Michigan have plenty of great summer vacation destinations.  Terry's Guides invites anyone who is interested in finding "only the good places" to visit http://MichiganFoodandDrink.com and look through the database.  You will not be disappointed.

Delivering unique and valuable original information through blogs and other social media is a time tested search engine optimization (SEO) technique.

Terry's commitment to regularly updating his guide with personally selected new "hidden treasures" and old neighborhood family favorites is directly responsible for his website and blog's search engine success (SES).

Following are few examples of Terry's guide's fist page search engine success in key Google categories.

"only the good places":  #1, #2, #3 and #4 out of 73,500 Google results worldwide.

Michigan Restaurant Guide: #1 of 15,100,000 Google results.

South-central Michigan Restaurants:  #1, #2, #3, #4 and #7 of 6,550,000 results.

Southwest Michigan Restaurants: Fifth out of 853,000 Google results.

Michigan Dining Guide:  Fourth out of 7,620,000 results.

Southwest Michigan Dining:  #4 and #5 out of 571,000 results.

Terry St. Louis has leveraged Team Hypernet's search engine optimization methodology to attain his search engine success. Team Hypernet defines SES as having one's website found on the 1st page when using relavent Google search terms.

The following 3 rules guided successful non-paid, organic Internet marketing strategies.  

Rule  #1: Own your name and grow your brand(s).

The key to owning your name online is by having a website that clearly and concisely explains who you are, what you do and why someone should do business with you.  

Your site should also clearly describe the geographic areas you serve and focus on the areas that are either most profitable, areas of industry-wide growth, or areas where you have a key strategic advantage.  To be competitive, the site should be also optimized for access by mobile Internet devices such as iPads, iPhone, BlackBerries & Androids.

Rule # 2: Own key strategic business categories.
asks:
Who and what appears on the first page when buyers in my key markets search for my goods or services using Google?

To own strategic categories you must first develop a list of keywords that describe what your core goods and services, and the geographic areas you serve. It is important to think like a customer. How do your prospective customers describe what you do?  What is your niche?  What is your value proposition?

The main strategy to owning categories is to figure out how to appear everywhere your competition appears, and to carve out new niches they have not yet exploited.  The primary goal of search engine success marketing is to own as many strategic categories in Google as possible.

Rule #3:  Leverage blogs and other social media.
asks:
Do I have a successful blogging, social media, and Internet PR strategy? Do my global competitors?

Blog: online journal where an individual, group, or corporation presents a record of activities, thoughts, or beliefs … many blogs provide a forum to allow visitors to leave comments and interact with the publisher … Materials are largely written, but pictures, audio, and videos are important elements of any blogs.   The “blogosphere” is the online universe… (Britannica.com)

All blogosphere marketing strategies share something that can help any organization attain search engine success.  Social media interactions build links to your websites and blogs from other websites.   Having bloggers, Tweeters, Facebook members, trade associations, and news organizations link to your site increases the likelihood that prospective clients will find your websites and contact you regarding your goods and services.  

MichiganFoodandDrink.com is powered by TeamHypernet - web artisans and search engine optimizers – who deliver cost effective, high quality website development and search engine optimization and search engine success (SEO/SES) services and strategies. http://TeamSearchEngine.com

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Terry's Guide to dining and drinking in southwest and south-central Michigan features personally selected restaurants. "Foodie" Terry St.Louis recommends “only the good places.” See http://michiganfoodanddrink.com and sign up for email updates.