Auto Trader UK announces £2 million new car advertising campaign to begin July 4th

July 1, 2011 - PRLog -- London, UK – Auto Trader Uk announced today that July 4th will be the start date for “The Greatest New Car Showroom in The WWW” advertising campaign. The campaign includes all the channels that Auto Trader knows local new car buyers are using and engaging on while looking for a new car.

The addition of the new cars section has already driven new traffic on the Auto Trader website partially due to the functionality and features inherent to the new pages. Consumers are taking to features like the ability to search by body type, make, model and price because they provide easy access to a variety of new car offers from a several different manufacturers.

“The Greatest New Car Showroom in The WWW” campaign includes a new TV advert, Google keywords, Facebook activity, online display, and public relations. The £2 million advertising campaign utilizes all the online and media channels at Auto Trader’s disposal. Auto Trader launched this campaign to reinforce the New Cars pages as the destinations for consumers who wish to buy locally.

New car buyers have the choice of searching by body type, make, model and price or use the galleries and new menus to navigate to the new cars they which to investigate further. The galleries group together different makes and models based on themes like ten of the best hatchbacks; the best tax free cars or top super minis. The interactive galleries provide real life photos of the new cars in action.

Another often mentioned feature of the new website design is the use of menus for easy navigation to the exact offers consumers are considering. A consumer can start by going to the new BMW page where they’ll find all the available models with links to expert reviews and owner ratings.

If the user were to choose the link to new BMW 3 Series or any other new BMW model they wish to investigate. These pages include all the details including available trim packages, specifications and available options along with links to the expert reviews and owner ratings for the model.

The New Cars website features the ability for the buyer to compare up to four different cars at once side by side with features from the included model details page. The user can take the car they are interested in and compare it with three others.

This allows users to easily compare value and available packages. Once the car has been chosen there is an easy to use search feature that provides a list of new car dealers to get more information and brochures.

We'd like to give you a sneak preview of the TV advert before it hits the screens on 4th July so watch and enjoy!
http://www.youtube.com/watch?v=fWbjIjq46Jc



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Established in 1976 and operating nationally throughout the UK Auto Trader is the UK’s number one brand for buying and selling used cars. Building on that customer trust Auto Trader offers a variety of online, mobile and magazine opportunities.

Photo:
https://www.prlog.org/11568057/1