Fras-le Announces Expanded Role For Randy Mordue

July 14, 2011 - PRLog -- Northville, Mich. – July 14, 2011 ––   Fras-le North America Inc., one of the largest friction material manufacturers in the world, has announced that Randy Mordue is now director of sales and marketing for the company's North American commercial and light vehicle aftermarket. Previously, he was only responsible for the light vehicle segment. His added commercial responsibilities extend to both medium- and heavy-duty vehicles. He will continue to report to Fras-le's director of operations, Zomar Oliveira.

Mordue joined Fras-le in 2010 to increase the presence of Fras-le's light-vehicle disc brake pad line in the automotive aftermarket, throughout North America. He has over 25 years of experience in sales, marketing, national account and new business development. Before joining Fras-le, Mordue was general manager of aftermarket and OES sales and marketing for Akebono Brake Corpration.

"Randy’s expanded role helps unify all our sales efforts for the aftermarket under one director," said Oliveira. "This change will help us better extend service levels to our customers and corresponds with the planned addition of more sales professionals to enhance our commercial and light vehicle business."

To help bolster its aftermarket coverage, Fras-le recently added 317 new part numbers to its new 2011 catalog.

"I'm personally excited about the additional responsibilities," said Mordue. "I look forward to driving the relationships with our automotive and commercial customers forward."

Fras-le brakes are known for their quality and performance features and are available in the U.S., Canadian and Mexican aftermarket. The company's brake pad line is comprised of three different series' with application specific formulations developed to meet the performance requirements of each product line. Each line is made from top-quality raw materials and is asbestos-free. They include: Extreme Service, Magnum Pro and Ceramaxx.

For more information about Fras-le, phone: (248) 735-4900, e-mail: fras-lenorthamerica@fras-le.com, or visit: http://www.fras-le.com/nabrakes.

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A global leader in brake technology and innovation, Fras-le is one of the largest friction materials manufacturers in the world. Fras-le, certified in ISO 9001, ISO 14000 and ISO TS 16949, also has its own state-of-the-art research & development center. Fras-le manufactures over 9,000 part numbers including heavy duty brake linings, light brake linings, brake pads, clutch facings, motorcycle brake shoes and pads, molded and woven brake linings, brake shoes for railway and subway and universal flat sheets. With plants in Brazil, China and the United States, distribution centers in Argentina and Europe, and commercial offices in the United States, Chile, Europe, Mexico, the United Arab Emirates, Africa and China, Fras-le keeps a well-structured team to serve its customers in more than 80 countries on all continents. More information about Fras-le can be found at http://www.fras-le.com.