InGame Marketing Provides Solutions in Seconds

July 19, 2011 - PRLog -- After spending countless hours a day researching and just trying to keep up with all of the constantly changing trends in interactive marketing, the marketing team at Gamelin Advergames had enough.  They started their own Twitter account and began tweeting about some of the best information that they came across in the hopes that they would aid other marketers in obtaining relevant information and cutting down on the amount of time they have to spend sifting through the rift raft – good quality, to the point information is what InGameMarketing (on Twitter) is all about.

The transformations in online marketing have brought a whole new wave of excitement to the marketing world.  Never before have you been able to get your message out so swiftly.  Not only can you get your message out quickly, but you can also receive feedback on your message, your company and your product – in a matter of a few minutes.  Interactive marketing has taken the corporate world by storm and in order to do your job successfully, you must be an expert on each new trend that enters the arena.  

Keeping up with the changes in interactive marketing is easier said than done.  Every single day there is a new marketing method entering the online horizon – social media, advergames, pay-per-click and the list goes on and on.  That interactive marketing plan you developed last week?  Chances are there is now something new to add to it and something to take away from it – basically the whole plan is now outdated.  How do you stay on top of new online marketing ideas and methods, but also find time to complete your job - and dare we mention it, have a life outside of work?  Sure there are articles to read and seminars to attend and colleagues to learn from, but you could literally spend all of your time just reading and listening with no time to implement.  This is where Gamelin’s marketing team saw a need and acted on it by creating their Twitter account.

Within less than a week, it became obvious that InGameMarketing had filled a need – its population of followers had jumped by 25% without any outside promotion.  No longer are marketers forced to scan every article about the “latest and greatest” trends in online marketing hoping to find even just one great idea.  

InGameMarketing Tweets highlight the best articles, videos and webinars – cutting down on the amount of time you have to spend searching for good quality information – and increasing the amount of time that you can spend putting your plan into action.

To stay up-to-date on all of the exciting changes going on within the interactive marketing world, add yourself as an InGameMarketing following by clicking to go to their Twitter page here at http://twitter.com/ingamemarketing

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