New Market Report Now Available: Generic Drugs in Consumer Health Global Overview 2011

July 27, 2011 - PRLog -- Generic drugs are usually associated with prescription (Rx) drugs; however, they are infiltrating the consumer health landscape via "branded generics" and private label across the world. Significant competitive pressures, along with an increasing need for affordable medicines, have caused manufacturers, distributors, marketers and retailers to rethink their strategies regarding generic drugs. Instead of a threat, they are slowly becoming an ally in a strategy to boost sales.

Euromonitor International's Generic Drugs in consumer health global overview 2011 global briefing examines the size, growth trends and potential opportunities in the Consumer Health market.  The strategic analyses include assessing the impacts of changing regulations, research breakthroughs and public health concerns on both the market and leading companies.  Consumer attitudes towards the products and their personal healthcare needs are also explored.

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Full Report Details at
- http://www.fastmr.com/prod/210882_generic_drugs_in_consum...
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Product coverage: Allergy Care, Child-Specific Consumer Health, Herbal/Traditional Products, OTC, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Report Table of Contents:

Generic Drugs in consumer health global overview 2011
Euromonitor International
July 2011
Introduction
Understanding the Role of Generic Drugs in Consumer Health
Understanding the Role of Generic Drugs in consumer Health
The Economic Effect of Generic Drugs
Company Profiles - Generic Drugs
The Generic Strategy in a Competitive World
Prospects of Generic Drugs in Consumer Health
Report Definitions
report Definitions

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books.  Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information.  View more research from Euromonitor International at http://www.fastmr.com/catalog/publishers.aspx?pubid=1009

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Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.