Gartner Names Sixth Sense Media a “Cool Vendor”

July 26, 2011 - PRLog -- Durham, NC – July 26, 2011 — Sixth Sense Media, a provider of real-time mobile marketing, loyalty, and advertising solutions, today announced that it has been recognized as a “cool vendor” in a recent report entitled "Cool Vendors in Communications Service Provider Operational and Business Infrastructure, 2011," by a distinguished group of analysts at Gartner, Inc.

Sixth Sense Media was included in the Cool Vendor report because they have fundamentally transformed their business from providing custom back-office software infrastructure solution to offering fully-managed mobile marketing services that deliver immediate benefits to key areas of a service provider business.

“Sixth Sense Media has over ten years of experience delivering carrier-grade, real-time solutions to the worldwide service provider marketplace,” said Thomas Thekkethala, CEO of Sixth Sense Media. ”We recognized that service providers’ business needs were changing and we were in a unique position to fully leverage our technology platform, thus transforming our company from a technology vendor to a true business partner.”

Sixth Sense Media delivers an unparalleled level of interactive marketing for mobile operators, retailers, and brands that uniquely leverages the mobile channel with offers that engage the customer into action rather than push banner and mass-market messages. The service allows marketers to implement specific promotions aligned to the lifecycle behavior of their customer. As customers respond, their interaction and physical location, coupled with their personal history, are used as marketing triggers.

“Since our rebranding efforts and strategic shift early this year, we have been extremely pleased with the positive feedback from both our customers and partners,” said John Orlando, EVP Marketing and Business Development of Sixth Sense Media. “Our customers see these capabilities as key requirements for the next wave of mobile marketing that delivers highly personalized and contextually relevant promotions.”

About Sixth Sense Media

Sixth Sense Media offers a real-time marketing platform and managed service that delivers highly personalized and interactive customer engagement via the mobile channel. Our solutions result in increased customer retention and greater brand engagement that drives conversion for both in-house products and services as well as 3rd party brands and affiliates.

The key to our customers’ success is in our unique lifecycle trigger marketing platform that leverages a mobile consumer’s real-time context (actions and location) with their past behavior and dynamic profile (demographics, purchases, history) for delivering “just-in-time” promotions. As a result, we enable companies to deliver a wide-range of micro-segmented, contextually relevant and personalized promotions that can reward loyal customers, retain customers who are at risk of churning, offer customers up-sell opportunities, and serve-up targeted advertisements.

Sixth Sense Media has its corporate headquarters in the Research Triangle Park, Raleigh, NC, USA with an additional office in Kolkata, India.  For more information about Sixth Sense Media, please email marketing@sixthsensemedia.com.

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Sixth Sense Media offers a real-time marketing platform and managed service that delivers highly personalized and interactive customer engagement via the mobile channel. Our solutions result in increased customer retention and greater brand engagement that drives conversion for both in-house products and services as well as 3rd party brands and affiliates.