Resonate Networks Announces Head of West Coast Sales

Aug. 23, 2011 - PRLog -- Reston, VA (August 23, 2011) – Resonate Networks, which connects advertisers with audiences based on values, beliefs and attitudes, today introduced Laura Petersen as Senior Director of Sales.

“Having a digital veteran like Laura on our team brings the key experience we need to expand Resonate on the west coast,” said George Stewart, CRO of Resonate. “Her knowledge of the online advertising industry, combined with her relationships and experience in that region, will be vital in spreading the word about Consumers Values Targeting and making us more visible to new brands.”

Laura Petersen has joined Resonate Networks (http://www.resonatenetworks.com) to build and run their west coast presence. Laura will introduce agencies and marketers to Resonate’s Values Targeting (http://www.resonatenetworks.com/human-values-targeting.html): the power to seamlessly transform a deeper level of consumer understanding into actionable media and valuable insights.  Laura, a digital media veteran, has over 13 years experience in advertising solutions and technologies, working with organizations including Operative Media, 4INFO, Tribune Interactive and Deloitte.

About Resonate
Resonate is the first company to offer marketers Values Targeting: the power to seamlessly transform the real understanding of people into actionable media and insights. Resonate’s Values Targeting identifies consumers based on the broadest range of characteristic starting with values and including online purchase behavior and demographics. This depth of understanding drives online media buys that delivers unique campaign results and insights into WHY consumers respond. These insights further enrich advertisers’ understanding driving marketing programs that deepen convictions and change minds.