Marketing ROI Expert Richard Seppala, ROI Guy, To Be Honored With Golden Quill Award in Hollywood

Oct. 12, 2011 - PRLog -- Richard Seppala, advertising and marketing ROI expert will be recognized at the Second Annual Best Seller’s Summit and Awards Gala hosted by National Academy of Best-Selling Authors™.  The event will be taking place October 20-21, 2011 at the Roosevelt Hotel in Hollywood, California.

Richard Seppala will be honored for becoming a best seller with the 2 books: Ignite Your Business Transform Your World and The Next Big Thing: Top Trends From Today's Leading Experts to Help You Dominate the New Economy.

Ignite Your Business book features top advice from entrepreneurs around the country on how to transform your world and your business by building a mission-driven sustainable business.  Ignite Your Business Transform Your World was released on Thursday, December 2nd, 2010 by business book publisher CelebrityPress™.  On the day of release, the book reached best-seller status in two Amazon.com categories: Direct Marketing and Entrepreneurship.  The book reached #1 in the Direct Marketing category.

The Next Big Thing features forward thinking trends to help entrepreneurs and business people dominate the new economy. The Next Big Thing was released on Thursday, March 10, 2011 by business book publisher CelebrityPress™. On the day of release, The Next Big Thing reached best-seller status in two separate categories on Amazon.com.

Richard recently unveiled his new marketing ROI system, The ROI Matrix.  The ROI Matrix goes beyond providing the usual response rate information, helping to increase your marketing ROI in a more substantial manner.  The ROI Matrix is built around the notion that just measuring the pure response rate doesn’t take you very in-depth with the numbers.  You can find out how many people reacted to your ad – but you still don’t know how many ended up as paying customers.  By only measuring the pure response rate, you’re still not answering the essential question that really has to be asked about any marketing – whether or not the marketing made your business any money.

This year at the Awards Gala, The National Academy of Bestselling Authors™ will also recognize Brian Tracy, the author of more than 50 Best-Selling books and trainer of more than 2.5 Million people, with a Lifetime Achievement Award.  Last year’s Lifetime Achievement Award went to renowned author of The E-Myth, Michael E. Gerber.

The National Academy of Best Selling Authors™ was founded by two attorneys, JW Dicks, Esq. and Nick Nation, Esq. Authors themselves, they recognized that only a very limited number of books made the major New York Times Best Seller list and just like the awards shows put on by the entertainment-based organizations, they wanted to have more categories for authors to be accepted and recognized for their accomplishment. The National Academy of Best Selling Authors™ now honors authors from many of the leading independent best-seller lists.

To learn more about Richard and his revolutionary ROI Matrix, please visit http://www.YourRoiGuy.com

To learn more about the National Academy of Best-Selling Authors™ please visit http://www.bestsellersacademy.org/

To learn more about the upcoming Awards Gala, please visit http://www.thesummitoftheyear.com/


About Richard Seppala:

Richard Seppala, also known as “The ROI Guy™,” is best-selling author and marketing expert that is regularly sought out by the media for his opinion on marketing campaigns that really work.  Richard has been seen on NBC, CBS, ABC and FOX affiliates as well as in The Wall St. Journal, USA Today and Newsweek.

Richard is known for constantly asking the question “What is the return on the investment you make for each of your marketing campaigns?” He founded what has now become “The ROI Guy™” in 2005, a company that provides advertising tracking for clients nationwide. The ROI Guy™ Tracking System monitors the success or failure of ad campaigns, tracks marketing response rates, determines return on investment (ROI) and identifies the strengths and weaknesses of your marketing and customer service programs throughout your business lifecycle.

Critically acclaimed as “The Holy Grail of Marketing,” The ROI Guy™ Tracking System is just that, because there is no easier system that puts the power and ease of real time results for lead generation on autopilot with all of your marketing campaigns.

To learn more about Richard Seppala, The ROI Guy™ and how you can receive the free Special Report “Your Income Explosion Guide:  7 Powerful Reasons Why Your Telephone is the Lifeblood of Your Business,” visit http://www.YourRoiGuy.com or call Toll-Free 1-800-647-1909.

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