Penguin Sees Hearts: The Penguin Group's Dial Children's Buys World Rights for BOY SEES HEARTS Book

Oct. 13, 2011 - PRLog -- The heart-shaped puddle of melted ice cream that changed Boy Sees Hearts’ Eric Telchin’s life, and touched hearts around the world will morph into its most auspicious form yet: a book.

Nancy Conescu, Executive Editor of Dial Books for Young Readers, an esteemed imprint of The Penguin Group acquired the world rights for BOY SEES HEARTS in a pre-empt.  Joanna Stampfel-Volpe, Vice President of Nancy Coffey Literary & Media Representation brokered the deal.

This will be a milestone work, featuring Telchin’s iPhone photos and crisp text. The book will not only be marketed to children, but to adults as well, as a gift book. BOY SEES HEARTS will appeal to the four year-old, the forty year-old; the eight year-old and the eighty year-old. Its message is universal: Love is everywhere!

Regarding the deal, Telchin said:

“I’m over the moon to be working with Nancy Conescu on this project. I’ve seen how Boy Sees Hearts has changed the lives of children and adults and I know Penguin is the perfect organization to reach people across the world in the most profound ways. They’re as passionate about the project as Joanna and I are, so I couldn’t be happier.”

In July of 2009, a puddle of melted Ben & Jerry’s New York Super Fudge Chunk formed a heart on Telchin’s kitchen counter while he was hosting a party. Shocked, he grabbed his iPhone and snapped a pic. And then he started seeing hearts everywhere. In nature, in litter, on dogs. He launched Boy Sees Hearts, with the mission of sharing this form of art with the world.

“Less than a year ago, I put together a matrix of one hundred hearts with the intention of creating something beautiful for friends and loved ones. To see how this has grown is a testament to the universality of the message: The power of love.”

“The best thing about Boy Sees Hearts is not what I create, though,” Telchin adds. “It’s how it changes the viewer’s perception of their world. Then they start seeing hearts. That’s something that will last a lifetime.”

Eric has seen and captured 3000 hearts since that sweet puddle formed. His prints have been featured prominently on ABC’s Extreme Makeover: Home Edition, Aha Life as the unique discovery of January 20, 2011, Beliefnet, Ecosalon, Flavor Pill, NY Metro Parents Magazine, Design Mom, Cool Mom Picks and many more.

His charitable organization, Kids See Hearts brings the brand’s inspiring message to elementary school children. His first Kids See Hearts visit commenced on February 14, 2011. Since that day he has shared the hearts with 1000 elementary school students in South Florida schools.

Mrs. Reisner’s 2010-2011 second grade class at Margate Florida will be thrilled to see the book next fall. After all, they’ve been seeing hearts since Eric’s visit last March.

“Hearts have changed my life,” wrote one student, several months after the Kids See Hearts symposium. “When I see a heart it makes me think of love,” said Vasha. Sharia added, “You’ve changed my life. Now I see hearts all over the place!”

“I have a date with a very special Kindergarten class at Jupiter Elementary on October 24, and I can’t wait to share the news about Penguin with them. With big dreams and a lot of hard work, this proves you can turn a mess into something beautiful.”

If an oil spill can change the world, so can a puddle of melted ice cream, right?

Penguin Group (USA) Inc. is a global leader in children's publishing, through its Young Readers Group, publishing perennial favorites such as The Little Engine That Could and the Nancy Drew and Hardy Boys series.

Dial Books for Young Readers is a hardcover division publishing approximately fifty titles a year for children of all ages, from preschool through young adult.


PRAISE FOR BOY SEES HEARTS:

AHA LIFE:
“poetic and inspiring...it’s a new movement.”

“he has started a nationwide heart shape
collecting movement.”

“If someone had told us a few weeks ago that we would fall in love with a poster that featured a heart motif we would have laughed and referred them to our 8-year-old niece. That is before we discovered Boy Meets Hearts ingenious and spontaneous works of art, which changed the way we saw hearts forever.”

BELIEFNET:
“A love phenomenon.”

NAAG FASHION:
“We love Eric Telchin’s Boy Sees Hearts project so much. So take a hard look for the love in your food, your messes, your accidents, your life and snap away! We think there are few art projects more loving than this!


YOUNG + PRETTY:
“A form of art that has changed lives.”

DESIGN MOM:
“I love this! ...Wouldn’t that be a fun hobby to encourage your kids to adopt?”

SUN SENTINEL:
“It’s a power that comes not just from believing in the unexpected but in sharing inspiration with others...Its magic comes not just in the power of
sharing it, but in the new way people begin to look at the scenery around them — and the different ways they find to connect with a simple shape.”

“It’s a gift that continues to be rewrapped, and
re-gifted.”

ECOSALON’S 2011 WEDDING GIFT GUIDE:
“We love Eric Telchin’s motifs, which are spontaneously and ingeniously crafted out of unaltered iPhone snapshots of hearts...Soon he was seeing hearts everywhere, in kitty litter and on dogs, just like you did in those heady early days of your courtship. Now that you’re getting married, get your kicks where you can.”

MIXING REALITY:
“A very cool way to say ‘I love you.’”

NY METRO PARENTS:
“Eye-catching artwork that inspires smiles.”

FLAVOR PILL:
“Edgy, clever and fresh -- all adjectives we never thought we’d associate with something as clichéd as a heart.”

# # #

Eric Telchin sees randomly occurring hearts in everything from coffee grinds to cat litter. He captures these iPhone hearts and transforms them into representational and abstract art. Boy Sees Hearts has been featured on network prime-time TV and more.