Adestra partners with Advanced Email Conference 2011

Nov. 9, 2011 - PRLog -- Adestra announces its sponsorship of the Advanced Email Conference in London on 15th November 2011. This conference aims to take email marketing to the next level by providing practical and case study-led advice on how to send relevant, engaging and behaviour-targeted emails which cut through the rest and increase campaign ROI.

Adestra’s Account Director, Parry Malm, will also be presenting at the event on how to “Drive acquisition with email and social media”.

Social media is a great awareness and engagement tool but how can marketers qualify or acquire those leads? This session will show attendees a warts-and-all approach to maximising return on social media investment by using email to tie all your efforts together.

Attendees will learn:
1. The fallacy of activism – what does a “like” or a “follow” actually mean?
2. The realities of ownership – are you the master of your destiny?
3. The importance of integration – why you need a data acquisition funnel.
4. The methodology of ROI – how you can measure the value of social media.

As a leading Email Service Provider, this conference gives Adestra a great opportunity to meet email practitioners and share knowledge and experience. “This is a great way to help brands move beyond basic email campaigns and really unleash the power of their email technology platforms to deliver tangible results,” explains Parry.

With 20 Speakers, the Advanced Email Conference is a one-day conference and networking event, taking place Tuesday 15th November 2011, at The Grand Connaught Rooms, Central London.

For further information on Adestra visit http://www.adestra.com
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Press Contacts
Jim Buchanan – PR Consultant,  jim.buchanan@adestra.com , +44 (0) 7725 257194
Reena Mistry – Marketing Director, reena.mistry@adestra.com, +44 (0)1865 242425

About Adestra
Founded in 2004, Adestra set out to be the most respected Email Service Provider. Today, Adestra is a market leader, with offices in Oxford, London and New York. Over 300 organisations globally and more than 4,500 marketers across most sectors, work with our technology, people and deliverability solutions to generate effective email marketing that deliver results.

Our Technology: Developed entirely in-house by our staff, Adestra’s MessageFocus gives clients an extremely scalable and configurable email service platform that consistently delivers.

Our People: We seek to provide the highest possible levels of technical customer support and intelligent, innovative consultation. Our approach to client service has helped us to maintain our client retention rate at 98.7%, something we are very proud of.

Our Deliverability: Adestra offer a very honest approach to deliverability, quite simply there is no silver bullet. Our inbox placement rate, which peaks at 99.8% and our expertise, gives your emails the best chance of arriving in the destination inbox.  

Why not give us a call on +44 (0)1865 242425 or email us on moreinfo@adestra.com to discuss how we can help you to deliver results on your email marketing campaigns. Adestra’s product and corporate information is located at www.adestra.com

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Founded in 2004, Adestra set out to be the most respected ESP. Today over 300 organisations globally and more than 4,500 marketers, work with our technology, people and deliverability solutions to generate effective email marketing that deliver results.