Go West Creative (GWC) Introduces Go West Cerbelli

Jan. 26, 2012 - PRLog -- Los Angeles, CA. January 26, 2012. There comes a time in every company’s lifecycle when change is inevitable. A critical juncture where decisions will be made that will affect the direction of that company’s future forever. Now is that time for Go West Creative (GWC).

The famed west coast creative agency experienced significant growth in 2011 and is dedicated to continuing that trend in 2012.  With that said, Go West Creative is proud to announce its new east coast venture …Go West Cerbelli.

David Fischette, CEO of Go West Creative Group and event & entertainment guru Michael Cerbelli, President of Special Events at Total Event Specialists / Total Entertainment, have formed a groundbreaking partnership that will create a force to be reckoned with; one with an exorbitant amount of creativity and a growing international presence. Go West Cerbelli is a fusion of two industry powerhouses; it is a company that will enable everyone involved to win. “The combination of Michael's dynamic personality and industry knowledge, coupled with the amazing creativity of the GWC team will birth an agency unlike anything in our industry today,” says Fischette.

“Michael and I have been friends and associates for the past decade,” he continues. “I respect who he is and what he has done with his career. Knowing someone that long, you learn the good and bad about each other. You learn how to work together. We are both going into this venture with open eyes and I think it is going to be tremendous.”
   
And Cerbelli adds: “From a deejay to this…I’m thrilled with everything I have accomplished in the last 34 years of my life. I am now involved in two extraordinary companies (Go West Cerbelli and Total Event Specialists / Total Entertainment). By combining my capabilities and relationships with the resources that are available to me, this venture will prove to be nothing short of exceptional.”

What will make this new venture so successful is GWC’s incredible team, and its outlook on business.  “We’ve adopted an evolutionary mindset,” says Robin Fischette, Go West Creative’s Chairman. “We always think, ‘What’s next…how do we push the margins?’”  

Located at 1515 Broadway – literally the “crossroads of the world” – Go West Cerbelli’s Manhattan-based office will enable its west coast counterpart to build an even stronger local presence than it currently enjoys, and will awaken a global creative giant. “We already do business in New York City,” says Fischette. “So [having] this office in the heart of Times Square makes our presence official.”

Best recognized for its expertise in event production and multimedia capabilities, GWC is now expanding its reach and heading in a direction that will enable the company to achieve its dreams worldwide.

With ancillary companies in the “family” such as television and film production company Four Way Mirror, texting-centric Tuff Entertainment Group, and multi-disciplinary recording studio The Nest Development Studios as well as GWC’s newest projects - social media platform, Affecter, and award-winning films and TV shows, its creative offerings know no boundaries.

In his new role as President of Special Events and Partner at Go West Cerbelli, Cerbelli will capitalize on his existing corporate relationships as well as bring high-end entertainment and innovative thematic event experiences to new clients. Fischette will maintain his position as CEO of Go West Creative, focusing on the “big picture” – further developing brand strategy and positioning as well as sharing the breadth of capabilities that this magnetic company possesses.

To learn more about Go West Creative or Go West Cerbelli, visit www.gowestcreativegroup.com or www.gowestcerbelli.com; “Like” Go West Creative on facebook, and follow Go West Creative on Twitter

To learn how to build your brand, contact Go West Creative 805.557.0333 or Go West Cerbelli at 201.206.6176

For Editorial Information, interviews or hi-res images contact Shari Lynn Rothstein at 305.466.4312 or shari@slkcreative.com

Go West Cerbelli: Cerbelli kicks off 2012 with his exhilarating new venture at Go West Creative as a partner and the President of Special Events for the newly formed Go West Cerbelli. Cerbelli brings his years of expertise in entertainment and innovative event experiences to the Circle, which continues to capitalize on thinking differently. The opening of our offices at the crossroads of the world in New York City expands our ability to impact audiences across the globe. This unique fusion of industry experience continues to make GWC the architects of imagination.

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Go West Creative is a full-service creative, live event, and experiential marketing agency specializing in the simple idea of thinking differently. Blending various disciplines such as: event production, & graphic design, GWC specializes in using artistic thinking to penetrate the barriers of an over-stimulated audience and deliver your message. Go West Creative: artists, dreamers, storytellers. If you’re tired of thinking outside the box … maybe it’s time to think inside the Circle.