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Follow on Google News | PlayUp Named as Fan Engagement Partner for America East, Southern, Sun Belt Conference TournamentsInnovative Sports Social Network App Becomes First-Ever Fan Engagement Partner Across Collegiate Conferences
By: Joe Favorito Through PlayUp, for the first time in conference tournament history, fans will be able to break down all of the action with their counterparts from around the world, who all share a common bond over basketball and their fandom of the participating teams. PlayUp provides a unique opportunity for conferences and sports properties alike to extend their reach to fans through its’ distinct mobile platform. While chatting about the tournament action, fans will simultaneously partake in in-app contests where prizes will be awarded based on user participation and distinctive content. “I am thrilled that PlayUp has been selected as the fan engagement partner during the most exciting time of the year for college basketball – and all of sports. Each of these conference tournaments will showcase high-level basketball, and we are looking forward to bringing the fan experience closer to the court,” said Dennis Lee, PlayUp USA CEO. “These conferences, by partnering with PlayUp, continue to push the envelope to innovate and drive fan engagement through our mobile platform. As social media further integrates itself within the sports world, athletes, teams, conferences and brands will be pursuing opportunities to best reach fans in this capacity, and the America East, Southern and Sun Belt Conferences are leading this trend.” The America East Conference men’s and women’s tournaments will be held from March 1 – 4 at the University of Hartford’s Chase Arena at Reich Family Pavilion in Hartford, Conn. “This partnership with PlayUp will give our fans the opportunity to interact with their peers over their shared passion, America East basketball,” The Southern Conference tournaments runs from March 2 – 5 and will be played at the Asheville Civic Center and Kimmel Arena in Asheville, N.C., the home of the University of North Carolina –Asheville Bulldogs. “The Southern Conference has one of the most loyal fan bases in the country, and PlayUp will enhance their fandom during our men’s and women’s tournaments,” The Summit Arena in Hot Springs, Ark. plays host to the Sun Belt Conference Tournaments from March 3 – 6. “March Madness is one of the most exciting times of the year for college sports fans and we chose to partner with PlayUp because this app makes these games even more exciting than ever before,” said Travis Llewellyn, Assistant Commissioner for Electronic Media at the Sun Belt Conference. “Whether you’re fortunate enough to be in attendance at the Sun Belt Conference Championships, watching the game with friends, or if you’re alone on your couch, PlayUp fosters a way for fans of the Sun Belt Conference to watch the games together all from their mobile device.” PlayUp reached its first partnership in the college space back in January, becoming the Official Fan Engagement Partner of Fordham University Athletics. This was also the first fan engagement partnership for any university. In addition to PlayUp’s collegiate partnerships, it also teamed up with NFL Stars Steven Jackson of the St. Louis Rams and Stevie Johnson of the Buffalo Bills surrounding Super Bowl XLVI. For more information about the America East Conference, Southern Conference and Sun Belt Conference, visit www.americaeast.com, www.soconsports.com, and www.sunbeltsports.org, respectively. PlayUp launched in October 2011 and enables sports fans to follow their choice of more than 30,000 live games while simultaneously discussing the action with fellow fans on their mobile devices. The free app includes real-time scoring and stats, along with the option to create private rooms to discuss the action with friends or join public rooms to interact with fans from around the world – play by play and pitch by pitch for every NFL, college football and basketball, NHL, NBA, MLB, and MLS game, as well as a variety of international leagues from around the globe. A recently launched web-based version allows usage of the platform by laptop and desktop computer users. For more information on PlayUp, please visit www.playup.com. The PlayUp app can be downloaded for free in the iTunes Store. About PlayUp: PlayUp specializes in building mobile communities around sports. The company was founded by Australian entrepreneurs Luke Bunbury and George Tomeski in 2007 to develop mobile-based sports/social gaming applications. In 2010 PlayUp games were distributed in more than 20 countries in Europe, Asia and Africa. The resulting PlayUp social network is the first real-time, mass-market social gaming platform enabling users globally to interact via their mobile devices during live games. For more information, visit http://www.playup.com. # # # Long time sports and entertainment communications, marketing and branding executive now handling a series of consulting businesses and freelance projects. Check out our best practices site at joefavorito.com or email us at fatherknickerbocker1@ End
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