Spring Metrics Names 20 Year Tech Veteran Peter Bourne Chairman and CEO

Feb. 29, 2012 - PRLog -- Spring Metrics, the revenue and conversion acceleration company, today announced the appointment of Peter Bourne as Chairman and CEO.

Peter's career spans over 20 years as a technology entrepreneur, helping to grow four companies from early market stage through profitability and exits, spending the last 13 years in senior executive and C-level roles. His strengths in sales and marketing have driven results in commercializing new technologies in both the enterprise and telecom markets.

As CEO, Bourne is responsible for charting the strategy of the company and executing the vision.

"Spring Metrics is perfectly poised," said Lee Buck, board member and LaunchBox Digital partner, "and Peter brings a strong track record of success in growing companies from this stage. We're very pleased he joined us."

Prior to Spring Metrics, Bourne was President and CEO of Entrisphere, a telecommunications company acquired by Ericsson.

“I am excited to have the opportunity to join Spring Metrics as it moves into its next phase of growth,” commented Bourne. “The initiatives we will be announcing very soon are an important part of our strategic vision of using real-time behavioral targeting to increase revenue and conversions.”

About Spring Metrics
Spring Metrics solutions increase revenue for online merchants through automated, real-time customer interaction at the point of customer conversion. Based on behavioral targeting of site visitors, Spring Metrics increases conversion rates and captures more revenue from your existing site traffic. You can find out more about Spring Metrics, and sign up for our services at www.springmetrics.com.

For media inquiries, please contact Chuck Hester, chuck@springmetrics.com or 919/607-1522.