Michigan-based Mobile Technology Firms Launch ‘Mobilizing for Healthy Community’ Pilot Program

April 27, 2012 - PRLog -- LIVINGSTON / OAKLAND COUNTIES, MICHIGAN – A partnership of two Michigan-based firms, Mobile Comply and The Fit Ticket, supported by the Mobile Technology Association of Michigan (MTAM), is offering families, schools and businesses across Michigan a simple way to get healthy by ‘going mobile’.

The two companies are hosting a pilot program called FitComply that enables families, schools and businesses to earn prizes by promoting a healthy lifestyle through the use of mobile technology and community education. The pilot program, which launches on May 21, 2012 in both Livingston and Oakland counties in Michigan, is currently seeking participants. MTAM is providing promotional support for the program.

The Fit Ticket CEO, Heather Kerr states about FitComply, “We know that campaign management tied to loyalty incentives not only stimulates end-users to utilize a mobile device, it also increases new engagement opportunities leading to community awareness and healthy lifestyle achievements.” FitComply is designed to take advantage of that increased engagement, and according to Mobile Comply CEO Elaina Farnsworth, “Mobile technology enables us to provide children and the community with quality physical activity by supporting remote access which encourages that activity. Because mobile technology promotes interaction 24/7, we can motivate and engage students and local businesses in an environment that tailors learning and resources to their lifestyles ‘anytime, anywhere’.”

To learn more about the pilot program and how you and/or your organization can participate, visit http://MobileComply.com/health-wellness or contact Tommie Sundquist at 248-707-1123.



About Mobile Comply

Mobile Comply is the first company that offers a solution for businesses to get started in mobile by providing hands-on training workshops, along with its specially-designed software, which provides health and wellness businesses the power to convert their traditional website to a mobile site, begin a mobile marketing campaign to reach customers, and then integrate social media in just one click! Mobile Comply™ is on a mission to help Michigan’s businesses reach their target audiences through simple mobile marketing. Their goal is to ‘de-mystify mobile’ for small businesses. Learn more about Mobile Comply at http://MobileComply.com.

About The Fit Ticket

The Fit Ticket™ is an innovative three-point platform offering game-based mobile technology to businesses, fitness facilities and end-users. The web-based programs offer rewards in exchange for participation in mobile activities while advertising to promote healthy lifestyles through use of nutritional/active-lifestyle goods and services. The program utilizes ‘fitness reward dollars’ as a customized way to gain multiple location venues, while enabling cost-savings through incentive reward use for the community.  Involvement in The Fit Ticket gains both a healthy lifestyle and an opportunity for fundraising programs to benefit in-school education programs related to health and wellness. Learn more about The Fit Ticket at http://www.fitticket.com/.

About the Mobile Technology Association of Michigan (MTAM)

The Mobile Technology Association of Michigan (MTAM) is a non-profit trade association dedicated to the growth of all sectors of Michigan’s mobile / wireless technology industry. The organization’s goal is to generate increased entrepreneurial and enterprise-level opportunities that utilize mobile / wireless technologies, thereby creating sustainable jobs in all industry verticals that will subsequently result in growth of the state’s economy. Membership in MTAM is open to those working in mobile / wireless, those seeking to utilize the technologies in their own industry verticals, and those seeking knowledge about the technologies. Learn more about MTAM at http://GoMobileMichigan.org.

MTAM sponsors Michigan-based growth of the international Mobile Monday organization through its Mobile Monday Michigan branch, which to-date boasts 1700+ members in chapters located in Ann Arbor, Detroit, Grand Rapids and Lansing; performs research for members and other interested parties; facilitates idea sharing, entrepreneurial programs, training programs and jobs creation; acts as a liaison with the mobile technology community inside/outside of Michigan; and serves as a resource for all things related to the mobile / wireless industry.