Monitor Develop New Logo and Website for ICB

May 18, 2012 - PRLog -- One of the UK’s most vibrant alcoholic drinks companies, Intercontinental Brands (ICB), awarded the redesign of their corporate branding and new website to Monitor (http://www.monitorcreative.co.uk), a creative design agency based in Manchester.

The logo and website were created to reflect the attitude of the company, which in turn is reflective of their main target audience of 18-25 year olds UK wide. The new corporate identity embodies fun, boldness and energy, all key elements of the ICB brand. The finished product combines the use of fresh and bright colours with a bold font, communicating a two pronged message; whilst being a corporate logo it also communicates how exciting ICB are as a business.

Creative Director at Monitor, Anton Williams, says of the work; ‘The new identity is a mixture of vibrant colours and bold lettering which personifies the spirit and energy of the ICB brand.’

John Mills, ICB’s Managing Director, said “We felt that Monitor understood us and what we do from day one. We have made many positive changes within ICB over the past year and we wanted to communicate to people what kind of business ICB is and that we are fast moving and innovative. We think Monitor has done us proud.”

Monitor also designed a new website for ICB which was launched in May. Mills continued “Our new website reflects what ICB is all about: great presentation, excellent quality and outstanding value – Monitor has done a great job for us.”