Winning an iPad is a Piece of Cake from the Flottman Company

May 25, 2012 - PRLog -- Northern Kentucky - Cincinnati, Ohio - The Flottman Company announced the winner of their iPad giveaway; Tom Rovito, Marketing Manager at Bakery Crafts of Cincinnati, Ohio.  Bakery Crafts is a manufacturer of high-quality cake and cupcake decorations for supermarket and retail bakeries.  Rovito will receive his new iPad, valued at over $500, at a luncheon hosted by Flottman Company.  

This iPad giveaway initiated with Apple’s debut of the new iPad.  Flottman capitalized on the iPad’s euphoria by tying Apple’s launch to Flottman’s own lead generation program.  The Flottman Brilliant Communications Campaign introduced the features and benefits of personalization for direct mail, email and webpage development; by telling recipients to “Call Their Customers Names”.  Tom Flottman, CEO of Flottman Company states that “Statics show that over 61 percent of consumers expressed a preference for personalized direct mail and we have seen significant growth in our response rates when we personalize and incorporate a multi-channel approach.”  (Statistical source: InfoTrends)  More information on Brilliant Communications can be found at www.FlottmanCo.com.

Nearly 10,000 individuals received entry information via personalized direct mail and personalized email.  The “Call Them Names” campaign generated a trackable 8.9% branding impact and one extremely happy Bakery Crafts employee: Tom Rovito.