Author Don Southerton Announces Release of Hyundai and Kia Motors: The Early Years

June 20, 2012 - PRLog -- Author Don Southerton has announced the release of a new publication Hyundai and Kia Motors: The Early Years and Product Development. The eBook provides deep insights into the rise of the South Korean car industry. Southerton’s latest writing weaves  first-hand accounts of the challenges experienced by Korean management during the first years of Korean car production with the development of specific models,  such as Kia’s Brisa, Pride, Sephia, Sportage and Rio plus Hyundai’s Pony, Excel, and Santa Fe

Southerton notes, “Today we are witnessing a remarkable transformation in Hyundai and Kia Motors’ brand image and sales are at record pace. This accomplishment was decades in the making. Hyundai and Kia Motors: The Early Years and Product Development shares the story behind this success.”

The eBook will be available through Amazon, Kindle, iBook, and most digital media services.

About the Author
Don Southerton has held a life-long interest in Korea and the rich culture of the country. His previous books center on culture, entrepreneurialism, and early U.S.-Korean business ventures. Southerton also extensively writes and comments on modern Korean business culture and its impact on global organizations. His firm, Bridging Culture Worldwide, provides consulting, training, and strategy on Korea-facing global business.