Lean Service Design Trilogy Program

July 18, 2012 - PRLog -- Lean Service Design Trilogy eLearning course is influenced by Service Design Thinking and Lean as the business process. The Lean methods of SDCA, PDCA and EDCA are used to create the path between Service through SD-Logic (The Service-Dominant Logic of Marketing) to Design.

Companies to include most manufacturers are defined not by their products but the services they offer. Host of the program Dager asks, "Can we continue to give away services to sell products? Has production capacity slowed that we now have excess overhead? Have we become to efficient in our services, that we have excess capacity? Is it time that we design around our services? Is it time to discover, how to develop our services into a profit center? Is it time to make services profitable?"

This course is ideally suited for…

   Product Managers
   Value Stream Managers
   Sales and Marketing
   Small Business Owners
   Consultants
   Lean Practitioners
   Design Thinkers
   Architects
   Professional Services
   Service Designers

Program Outline:

Week 1: The 5 Lean Principles are discussed not in your typical Lean point of view of reducing waste. We view this as knowledge building exercise with continuous improvement through iterative cycles of learning.

Week 2: Services are discussed in the concepts of gaps and how to recognize, measure and improve them as part of everyday work.

Week 3: How do you innovative within the confines of every day work? Design Thinking concepts are introduced and blended with the other components.

Week 4: Team Engagement and empowering people to put these concepts into practice. You’re the teacher now. How can you engage, implement and spread these ideas.

Time is spent on application and ways to apply Lean tools in a new context. We will not be attempting to teach you individual tools rather expose you to the use of tools through SDCA, PDCA, and EDCA and give you resources to dig deeper into a tool if needed. We encourage membership in the Lean Marketing Lab to expose you to additional sources of information.

Program starts on the following Monday after sign-up. If you sign up on weekend, program will start Monday of the following week (7 days later).

Business901 (http://business901.com): provides direction in areas such as Lean Marketing and Achieving Expert Status. Joe Dager is president of Business901, a firm specializing in bringing the continuous improvement process to the sales and marketing arena.  He takes his process thinking of over thirty years in marketing within a wide variety of industries and applies it through Lean Marketing Concepts.

Joe is a Lean Six Sigma Black Belt and has participated with companies involved in retail, manufacturing, software and professional services along their Quality Journey. In these companies, Joe developed and implemented sales and marketing strategies. Always being a process thinker, he attached Lean to the way of implementing sales and marketing and has advanced those practices through Design Thinking and Service Design concepts. The Business901 Blog and Podcast include many leading edge thinkers and been featured numerous times for its contributions to the Bloomberg’s Business Week Exchange. Joe has authored four books with the most recent published this year, The Lean Engagement Team.