Business Author Randy Kirk on 101 Marketing Secrets from a Serial Entrepraneur

July 28, 2012 - PRLog -- If you can find a bookstore, go check out the business section.  Within the business section find the shelves with books on marketing.  There you will find classics, scholarly works, and the latest greatest ideas and methods.  Entrepreneurs and marketing types seem to be convinced that if they just tweak the methods they are using, or find a magic bullet, sales and profits will explode.

They might be right, but Randy Kirk, author of eight business books and countless magazine articles, suggests that getting back to basics might be the fastest way to achieve the hoped-for increases.  To that end he has begun a series of blog posts at www.help4smallbusiness.blogspot.com that he hopes will help fellow business owners get some focus.

"Critics of my writing over the last 35 years have often pointed to my work being common sense.  I consider that to be the highest compliment.  One of my great heroes was UCLA Bruin Basketball coach, John Wooden.  After having gathered together the very best recruits in the nation, he would start off the first practice, holding a ball out in front of him and declaring, 'this gentlemen, is a basketball.'"

Kirk says he makes no claim to being in Coach Wooden's league, but he hopes to provide that same sort of foundational fundamental process that took the Bruins to 10 national championships.  "Profit is part of marketing," according to Kirk.  "Is anyone looking at the P & L for marketing direction?  Where should every marketing discussion start?  I'd say it should always begin with 'What is the goal of this effort?' After we know the goal of the new product, staff position, or advertising camplaign, it becomes easier to know how to strategize for optimal results, then track success."

Kirk's most recent book from Warner Business Books is "Running a 21st Century Small Business."  Available at Amazon.com where it has received outstanding reviews, the book contains many of the principles that will be laid out in the blog.  However, Kirk felt that making a list and posting it in blog form might appeal to many business owners who don't have time to read a book.

Will there be other surprises in the list of 101 Marketing Secrets?  "Facebook and Twitter are not great for ROI.  But the computer has two options available that are considered by most who study marketing to offer the best ROI of any other tool.  And those would be email blasts and videos.  But, of course, there are some fundamentals for how to use both of those that make all the difference."

Kirk has other blogs worthy of note such as his seminal www.GooglePlacesHelp.blogspot.com.  You can reach Randy Kirk at 310-910-1848