Two Major Platforms, Beintoo And Tylted Announced Their Partnership

Oct. 8, 2012 - PRLog -- Palo Alto, Calif.– October 8th 2012 – Beintoo, the innovative company behind the leading loyalty and monetization platform for mobile games, apps, and websites, today announced its partnership with Tylted, one of the mobile web’s largest communities for social and casual gaming. Since both parties already have a huge user base, this partnership carries mutual strategic importance. With this partnership, Tylted aims to enhance the overall user experience and reinforce user retention, while Beintoo expects to create a more engaged community and expand the number of users on its network.

One of the largest social gaming communities for people to socialize, play games, and buy virtual goods for self expression, gifting, and competitive advantage, Tylted has 35 games titles and over 15 million unique worldwide players. These users build their virtual profiles and avatars, engage with each other through social features including chat and gift, and compete on the platform.   The Company has developed extremely popular casual game titles including Pocket Beanie Babies, MOBile Wars, and Vampires Rising that appeal to a large and diverse demographic.

Through this affiliation Tylted’s enormous user base will benefit from the rewards and virtual currency offered by Beintoo’s unique platform. According to Wonny Lee, Director of Marketing at Tylted, “Beintoo will create terrific engagement opportunities for Tylted’s users to collect a new virtual currency, which they can spend on real world rewards, such as a gift certificate from their favorite retailer. This partnership is loaded with potential benefits for user experience and user retention.”

“Benitoo is excited to have Tylted on board as a partner and an important developer with its highly interactive titles and huge user base. Tylted is a key developer and will increase Benitoo’s value on our network, expand our global presence, and help us to reach our goal of 500 Million users by the end of 2012.  This is an exciting news, also for for advertisers around the world who can leverage this vast global audience that yields significant conversion rates. We are very confident and optimistic about our strategic alliance with Tylted and look forward to sharing the Tylted gaming experience with our dear users.”

About Beintoo
Headquartered in Milan, New York and Palo Alto and with 200 million users all around the world, Beintoo is a true loyalty program with a full set of gamification tools - badges, missions, leaderboards, contests, etc., for mobile and web applications, games, and national brick-and-mortar or online retailers. Beintoo gives value to users’ engagement by distributing currency - Bedollars, which can be used for premium offers and real world benefits.  Bedollars are meritocratic, global, and can be redeemed in the Bestore or in the online stores of Beintoo’s retail partners for thousands of appealing offers. In
addition to this, Beintoo rewards its users for their engagement and achievements by letting them convert their Bedollars into real cash once they shop on our partner retailers’ websites. Via Beintoo’s reward engine, mobile developers can attain deeper user engagement and monetize inside and outside their apps, as they get paid for every Bedollar redeemed by a user.  Advertisers and retailers
on the other hand, benefit from the most innovative way of engaging with their customers through our customized and defined loyalty programs, maximizing the efficiency of their ad campaigns to reach conversion rates that are high above average. Due to its global presence, Beintoo is building a worldwide network of online and offline retailer partners and developers that will accept Bedollars and virtual credits as a method of payment. Our goal is to attain an innovative economy where users can earn real value and real benefits from virtual everyday fun, thus change the perception of shopping.

About Tylted
Founded in 2006, Tylted is host to one of the largest and fastest growing social games communities on the mobile web, according to comScore. Tylted’s games are easy to play, relentlessly fun, and built from the ground up to be mobile. The Company recently opened new headquarters in the heart of Manhattan’s Silicon Alley.

         
MEDIA CONTACT
            
Aurora Chiste
achiste@beintoo.com