ThoughtStarters:India-US thought leadership marketing partnership delivers quantifiable ROI to firms

Nov. 5, 2012 - PRLog -- BANGALORE, November 05, 2012 — Content development now comprises 14% of a global company's total marketing budget, second only to demand generation and lead management. It is therefore imperative for companies to find the right experts who can create and execute an effective thought leadership marketing program closely aligned to the organisation’s business case and revenue objectives.

ThoughtStarters (www.thought-starters.com), offers companies a partnership of highly skilled, globally trained US and Indian thought leadership professionals who understand the business requirements of various industries and can transform that knowledge into new revenue in a crowded marketplace filled with competitors. ThoughtStarters works closely with senior leaders and their direct reports across key industries to create successful thought leadership marketing programs and campaigns that generate revenue beginning with the first day of launch.

The hallmark of a thought leadership initiative is that while it can take many forms – from a single white paper to a year-long integrated digital and print content development program – it delivers relevant insights that directly address the challenges that prospects and customers face. This immediately separates an organization from those simply selling products and services.

“Thought leadership marketing is a powerful intellectual branding tool," ThoughtStarters Founder and Director Karthik Nagendra noted. It's gaining ground rapidly because business executives today seek experts who can help them battle the direct and indirect market pressures that will only increase in the future. When done right, thought leadership marketing is an effective strategy to get noticed in today's increasingly competitive marketplace and sets the company apart in a meaningful, memorable way."