‘Drive like a girl’ gives female drivers escape route from EU gender directive

Jan. 23, 2013 - PRLog -- The EU Gender Directive, which came into force last month, makes it illegal for Motor insurers to set lower premiums for drivers just because they are female even though young women are statistically much safer drivers than men of the same age.

To resolve this injustice, drive like a girl will use telematics data from a small box placed under the dashboard to assess each customer’s driving quality. Anyone who has “driven like a girl” will receive a discount after three months. 17-25 year olds will save the most - for example, a 17 year old could get as much as 18% back.

The new brand has been developed by insurethebox, the pioneering company that accounts for more than half of the UK telematics insurance market.

“To say to a young person ‘you drive like a girl’ is a compliment because it means you are probably a safer driver. And if you really do drive like a girl we will make sure you will get a refund after three months. Further, your renewal price next year will be based on your driving, meaning if you continue to drive like a girl you will earn the best price,” says drive like a girl spokesperson Charlotte Halkett.

“Anyone who drives responsibly will be rewarded, but the best way to drive like a girl is to be a girl. It is an undeniable fact that the average young man drives differently, which is why they have historically paid up to 50% more for their insurance. We believe that safer drivers should get cheaper insurance – whatever the bureaucrats in Brussels may say.”

Drive like a girl builds on the experience of insurethebox, 95% of whose customers aged 17-25 get reductions on renewal, sometimes as much as 40% or more. The main difference with drive like a girl is that they will have to wait just three months to see the financial benefits, but only if they have ‘driven like a girl’.

As with insurethebox, each drive like a girl customer will have their own portal so they can see for themselves how well they are doing. The control centre team in Newcastle will also receive an alert whenever the data indicates a customer may have had an accident; staff will, if appropriate, call the emergency services.

However, whereas insurethebox sells limited-mileage policies with the incentive of Bonus Miles for safe motoring, drive like a girl will offer unlimited mileage.

For further information, contact Parm Evans, parm@parmevanspr.com, 07501 462045 or Mark Baylis, mark.baylis@insurethebox.com, 07775 693994      http://www.drivelikeagirl.com