Philadelphia Museums Reach 2.4M Video Views on YouTube

NEW YORK - June 5, 2013 - PRLog -- Since Philadelphia museums, zoos, and gardens began posting videos online in 2008, they have generated 2.4 million YouTube views, according to Philadelphia Museums: 2013 Video and Social Media Rankings, a report on 32 Philadelphia cultural institutions from arts and culture blog ItsNewsToYou.me.

Among the findings:

• The Philadelphia museums having the highest number of total YouTube channel views are Penn Museum (the University of Pennsylvania Museum of Archeology and Anthropology), the Mutter Museum, and Longwood Gardens.

• The Penn Museum’s YouTube channel surpassed 1 million views in May, generating a significant proportion of Philadelphia’s total museum video viewership due to its mix of historic film archives, exhibition videos, and coverage of live events.

• Longwood Gardens produced Philadelphia’s top-viewed 2012 museum video -- Light: Installations by Bruce Munro. Over 36,000 nature and art lovers viewed Longwood transforming itself into the artist’s luminous vision.

• The Chemical Heritage Foundation produced Philadelphia’s most popular science video for its series, Blood, Sweat, and Tears. Over 26,000 people watched A Distillations Explainer: Sweat, which uses Louis Pasteur to explain why sweat often smells.

• The three Philadelphia institutions using the highest number of social media and video channels are Longwood Gardens, the Penn Museum, and the Philadelphia Museum of Art.

• The most active Twitter users among Philadelphia museums are the National Constitution Center, the Eastern State Penitentiary, and the Penn Museum.

• The most active museums posting to Flickr during 2012 are the Franklin Institute Science Museum and the Pennsylvania Academy of the Fine Arts.

Philadelphia Museums: 2013 Video and Social Media Rankings provides 25 pages of statistics ranking 32 institutions’ use of Facebook, Twitter, YouTube, Vimeo, Flickr, Pinterest, and other related distribution channels. Report details at (http://itsnewstoyou.me/museum-video-social-media-reports/...)

The Philadelphia museum report is available for purchase from the on-line publication shop, Its News To You Reports (https://itsnewstoyoureports.bigcartel.com), along with reports on New York and Washington, D.C. museums.

Contact:
Susan Bednarczyk
ItsNewsToYou.me