Power Team: The Napoleon Group and Con Edison

NEW YORK - June 13, 2013 - PRLog -- The Napoleon Group (www.napny.com), the leading full-service previsualization and commercial test company, has just completed its first project for New York electric utility Con Edison, a 2:30 minute 3D animation titled “Good to Know” that shows what’s involved in getting the lights back on as soon as possible after a storm. Currently showcased on Con Edison's homepage (www.coned.com), the spot features a virtual suburb where a Con Edison truck and crew arrives to repair electrical wires damaged by a lightning strike.

http://vimeo.com/68325963



“We created a unique little town with people, houses and cars, all of which were designed exclusively for this project,” says VP/Creative Director Ken Kresge. Particularly noteworthy, he adds, is the cohesive, custom look. “Not just characters and setting but animation style as well.”

The project benefited from Napoleon’s full-service offerings as well as the efficiencies of a collaborative pipeline that seamlessly integrated art, 3D, edit and audio. Con Edison chose Napoleon based on the company’s impressive 3D animation track record and was thrilled with both the creative process and the result.

“We (Con Edison) needed a video to help customers understand why restoring power after a storm can take time—and communicate the steps in a concise and entertaining way,” says Chris Stetson, Producer/Editor, Con Edison Public Affairs. “From the initial concept to the final render, the team at Napoleon was with us every step of the way, offering ongoing creative collaboration, flexibility and a streamlined workflow that made the process as rewarding as the product.”

Credits
Project: "Good to Know"
Client: Con Edison

Production Company: The Napoleon Group
Creative Director: Ken Kresge
Head of Production: Perry Morton
Producer: Angela Gianforcaro
3D Supervisor: Dan Meyerson
3D Technical Director/Lead Animator: Daniel Augsburger
Animator: Jeff Bryson
3D Generalist: Scott Grant
3D Character Artist: Jason Wolley
Storyboard Artist: Norm Morales
Concept Artist: Jojo Monson
Editor/Compositor: Jodie Rae Plaut
Voiceover Talent: Jojo Monson
Audio: Adam Charity

The Napoleon Group
Art. Craft. Ingenuity. Those are the deliverables that distinguish The Napoleon Group and the reasons creative thinkers and innovative brands trust us to instill impact and performance in their previsualization and test advertising.

Drawing on an evolving portfolio of specialized services and styles—animatics, cinematics, live production, art, audio, 3D VFX/motion graphics—Napoleon fashions captivating experiences that spark consumer curiosity, inspire brand loyalty and fuel product sales. In short, we provide deeper consumer insights and consistently higher test scores by creating customized content that connects, compels and converts.

Founded in 1985, The Napoleon Group is a full-service previz and post-production company with a legacy of unrivaled authority and an eye firmly focused on the future. Seizing an opportunity for growth and expansion in 2013, Napoleon moved to New York’s nexus of creativity and technology, the vibrant Flatiron District, and created a dream studio—a one-of-a-kind, 14,000-square-foot contemporary office and facility perfectly suited to the changing nature of the advertising business.

The new project-centric space features a Vicon motion-capture system, a spacious green-screen stage and custom-built edit and audio suites that combine comfort with a stylish efficiency, all seamlessly tied together with state-of-the-art infrastructure. The studio boasts an open-air workspace for 40-plus artists that facilitates creative synergy among staff and clients alike and inspires our savvy storytellers to greater heights.

For industry-leading talent, a collaborative culture and a facility designed to exhilarate, agencies seeking a truly creative partnership know where to turn: The Napoleon Group.

More Information
Address: 48 West 25th Street, 7th Floor, New York, NY, 10010
Website: www.napny.com
Facebook: www.facebook.com/NapoleonGroup
Twitter: www.twitter.com/NapoleonGroup
Vimeo: www.vimeo.com/NapoleonGroup
YouTube: www.youtube.com/TheNapoleonGroup

Contact
Larry Closs
Marketing Manager
212-692-9200
lcloss@napny.com