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Follow on Google News | Jotun opens first ‘Inspiration Centre’ in QatarNewly opened outlet showcases different environments to inspire end-users and is part of company’s ‘Closer to consumer’ initiative
By: Jotun Jotun’s latest ‘Inspiration Centre’ measures at 560 square metres and offer a look and feel that is conducive to prospective customers—recreating environments like interior, exterior, bedroom, dining and living room. Aside from these, the centre also showcases projects, colour bars, colour consultation, sample displays, colour advisor. The company’s ‘Inspiration Centre’ concept has become a big hit in the region, introducing pioneering services like supply and apply; the ‘Colour Bar,’ which offers clients with a total of 960 interior colours and the ‘Colour Advisor,’ where customers can choose from a colour palette on display and see how the colours will look in different environments, furniture settings and under different lighting conditions. “We are seeing major changes in the Qatar’s decorative market, proof that this segment is constantly evolving and changing to suit the tastes and other requirements presented by today’s consumers. With this in mind, we see the growing importance of being closer to our consumers,” said Wael Fahmy, Country Manager, Jotun Paints- Qatar. “Our 'Inspiration Centres' have been designed to help raise awareness and provide easy accessibility of our products and services to our consumers. What better way to help and service these consumers but to engage them in a customer-friendly environment where we can provide key advice and consultation on how to best reflect their persona and image onto their walls.” To date, the company has already opened in excess of 160 ‘Inspiration Centres’ in the Middle East, and has plans to partner with like-minded companies and achieve a total of 62 ‘Multicolour Centres’ in Qatar before the end of the year. Present market reports show that Jotun currently enjoys a staggering 60 per cent share of the country’s decorative market and plans to expand this with the opening of new ‘Inspiration Centres’ and the launch of new products and services. “The opening of this new outlet in Qatar demonstrates the growing success of the ‘Inspiration Centre’ concept. We need to make our customers life easier in choosing colours and paints while also raise awareness on Jotun’s innovations in developing a product that supports a sustainable eco-friendly environment," End
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