July 16, 2013 -
PRLog -- In an age that appears to be dominated by digital media, printed materials are still an important and effective part of a good marketing strategy. However, the printing process for these materials involves several steps from the design to the finished product and the procurement of printing services may interrupt a company’
s normal operations. Catalog Innovations, Inc. (http://www.cataloginnovations.com/)
provides print management services to help companies that are unfamiliar with the print industry procure cost effective printing and optimize each project to streamline the process. They are located in Wheaton and offer their print services to the Chicago area as well as the entire United States.
The managed print services (http://www.cataloginnovations.com/
services.php)
that are provided by Catalog Innovations begin with a consultation in which they meet with their client to discuss their goals and the allotted budget for the project. During the consultation, the staff of Catalog Innovations will review the design of the product whether it is a catalog or direct mailer and offer their insight for specification optimization. Specification optimization is the process of making adjustments to the design such as paper type and size to save costs and finalize the design before printing. This process helps save the client money in production costs and streamlines the design of the product to make the printing process much quicker.
After the initial consultation, Catalog Innovations uses their partnerships within the print industry to find a manufacturer who can best complete the project according to the planned budget and specifications. Catalog Innovations has access to plenty of resources within the print industry and has formed partnerships with the best manufacturers within the different niches. Their professional partnerships and knowledge of the print industry allow them to contract with their print partners and coordinate the services being provided to achieve their client’
s goals for the project. They coordinate all interaction between the client and the printer through contract analysis and implementation and continue to assist with adjustments that will save more money through the process.
Catalog Innovations (
http://www.cataloginnovations.com/about.php) is more than just a Chicago print broker because they not only procure print services for their clients, but also provide personalized service to streamline each project and help their clients achieve their goals within the allotted budget. The purpose behind their print management services is to save businesses that are unfamiliar with the print industry from spending more money than necessary as well as to minimize interruption to their normal activities. Contact Catalog Innovations for excellent managed print services in Chicago whether your business is in the Chicago area or the greater United States.