Match Eyewear Launches a New Back to School Eyewear Collection from Float Kids.

WESTBURY, N.Y. - July 16, 2013 - PRLog -- With summer in full swing, Back to School planning can’t be far behind.   Just in time to send kids back in style, Match Eyewear introduces a new ophthalmic collection from Float Kids, including 5 styles for girls and 2 for boys.      

As a fashion rule, the hottest trends for adults quickly translate into the coolest looks for kids, and eyewear is no exception.  Float Kids combines grown-up designs with fresh and fun styling to create distinctive looks for kids to call their own.  ‘It’s all in the styling,’ says Ethan Goodman, President of Match Eyewear.  ‘The exciting and playful use of colors, prints, textures and detailing really lets kids express their own style.’  The new Float Kids collection is all about fashion and function for cool, active kids and teens.

Girls’ style KP-234 is crafted from laminated acetate and takes geek chic to the next level.  Bold geometric shaping is complimented by vivid, multi-layered color blocking and funky interior and exterior temple graphics.  Not to be outdone by the girls, boys’ model K-39 features a rectangular rim wire front and sleek, grooved temples in richly hued stainless with logo-embossed rubber circle accents.  The entire Float Kids collection is carefully crafted from premium quality components to ensure maximum durability and safety.  

Match Eyewear is featuring the newly released models in current integrated marketing efforts.  Available merchandising includes logo plaques, 1 and 3 piece displays, hanging posters and counter cards.  All Float Kids products are accompanied by protective cases and branded cleaning cloths.

Match Eyewear is a leading international manufacturer and distributor of premium quality fashion eyewear, with a dedicated sales force covering the US, Canada, Europe and South America.   Since 2001, Match has built a portfolio of distinctive brands including Adrienne Vittadini, Helium Paris, Danny Gokey Eyewear, Float Titanium, Float Kids, and Aero by Float Milan.  For more information call 1-877-88MATCH or visit www.matcheyewear.com.

Contact:          Kristina Kear

Phone:          516-877-0170 X111

E-mail:          kkear@matcheyewear.com