Mark Horn to present at "Doing Business in Brazil" event at Babson College on Monday, Sept 23rd

WEST CALDWELL, N.J. - Sept. 12, 2013 - PRLog -- Mark Horn, President of consulting firm Mark Horn and Associates LLC, will participate in a panel discussion about doing business in Brazil. With more than 200 million consumers and a robust industrial sector, Brazil presents a promising market for US businesses. But with an EASE OF DOING BUSINESS survey ranking of only #130 out of 185 countries, versus #4 for the US (IFC/World Bank 2013), entering the Brazilian market is no easy undertaking. Mr. Horn will present 3 key points to potential US exporters of goods and services:

• Enter the Brazilian market with a mid- to long-term horizon -- delays are the rule rather than the exception

• Conduct market research -- there is always a significant difference in the way it is done in Brazil versus the US

• Select a competent and experienced Brazilian partner -- Brazilians are best equipped to deal with the Brazilian business environment

The panel will be hosted by Joe Falcao and will include representatives of other US businesses experienced in the Brazilian market. The event is jointly sponsored by The International Executive Resource Group (IERG - http://www.iergonline.org and Brazil-Today (http://www.brazil‐today.org).

The event "Doing Business in Brazil -- Practical Experience and Lessons Learned" will be held at the Arthur M. Blank Center at Babson College on Monday, September 23, 2013 from 6:00-8:00pm.

Mark Horn: http://www.linkedin.com/in/markhorn/

Photo:
https://www.prlog.org/12204162/2