MTR Staff Show Their Caring Hearts in 2013 Customer Service Campaign

Sept. 10, 2013 - PRLog -- “Service from the heart” is the theme of this year’s MTR Customer Service Campaign and MTR staff will be showing their commitment to providing caring service by wearing personalised heart-shaped name badges during the Campaign which launched on 9 September 2013 and runs through to 27 September 2013.

Providing useful advice and offering a helping hand are just some of the many ways that MTR staff assist passengers every day with professional and caring service.  Starting from 9 September 2013, passengers can also look out for the new Customer Service Leaders, frontline managers who will be greeting them at stations and listening to their views in order to drive forward service enhancements in future.

“Our aim at MTR is to become a global customer service leader. To get there, we need to see things from our customers’ point of view. By recognising that everyone who uses our transport services has their own expectations and wishes, and by committing ourselves to bring about improvements – to anticipate our customers’ needs and exceed their expectations – we can take our service to greater heights,” said Mr Jay Walder, Chief Executive Officer of MTR Corporation.

“To help to achieve our objective, we have established the MTR Academy of Excellent Service, which offers a comprehensive curriculum of training programmes for staff at all levels of our organisation. We want everyone, whether serving on the frontline or behind-the-scenes, to further develop that service mindset and thus establish a truly customer-centric culture at MTR.”

Passengers are invited to participate in this year’s Customer Service Campaign and offer support and encouragement to praiseworthy MTR staff by voting online in the “Most `Like’ Staff Election” to recognise any MTR staff member who has been particularly helpful, polite or responsive and provided caring service. They can also show their support for MTR’s unsung heroes by choosing among the back-of-house departments listed to `like’.

Voting will be made directly on the MTR website www.mtr.com.hkstarting from13 September and continue until 27 September. During the election period, Campaign Promoters will be deployed at selected stations with mobile devices to assist passengers to cast their votes.

All voters will be entered into a lucky draw offering 10 fabulous prizes including a Samsung 46” 3D Full HD LED TV, three Sony Xperia Z Ultra smartphones and six $500 MTR Shop Cash Coupons. The lucky draw results will be published inSing Tao Daily and The Standardon 24 October 2013 and the MTR website from 24 October to 2013 onwards.

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