R&M Promotes Green Approach to Drive Energy Efficiency and Cost Savings in Middle East Data Centers

Oct. 6, 2013 - PRLog -- DUBAI, United Arab Emirates: R&M, the Swiss structured cabling specialist, has officially signed the European Union (EU) Code of Conduct (CoC) on data center energy efficiency, a move that will ensure the company's commitment to providing technical solutions as well as information and methodologies to help its customers reduce their data center power requirements. The aim of the CoC is to reduce energy consumption in data centers in order to protect the climate. R&M states that its cabling and intelligent infrastructure management systems can help Middle East organizations cut their network energy needs by as much as ten percent leading to greener IT and cost saving benefits.

Jean-Pierre Labry, Executive Vice-President of R&M Middle East, Turkey and Africa, “In the region, organizations hoping to get the most out of their limited IT budgets often look at short term cost savings and focus on upfront or CapEx reductions. However, there is a strong case for 'going green' as this is not only a buzz word but does actually translate to significant reductions in OpEx. R&M's endorsement of the Code of Conduct guarantees that we will continue to incorporate energy efficiency and 'green IT' standards into our solutions portfolio.”

R&M's cabling systems for data centers supports Middle East organizations' efforts toward energy efficiency. For example, the shorter length of the Cat. 6A technology from R&M is highly beneficial as Mr. Alfred Tharwat, Head of Training & Data Center consultancy, Middle East, Turkey & Africa at R&M, explains, "Users have to store fewer cables in raised floors. They not only save on material and resources but also improve air circulation. That saves energy. In addition, servers and switches need less transmission power when links are short and signal transmission is undisturbed. They do not heat up as much, so less cooling power is required and therefore less energy." The R&M cabling system is also optimized for 10GBASE-T low power mode, a mode increasingly used in network cards for servers.

Unshielded WARP cabling from R&M is another way for data centers to make improvements. With its small cross section, this cable is 17 percent thinner than conventional shielded installation cables. Less space is occupied by cables and raceways, so air circulation is improved and energy is saved. This same effect is achieved with high density products from R&M, extremely dense distributor and connector systems.

Yet another way to boost efficiency in data centers is with the R&MinteliPhy intelligent infrastructure management system. This innovation from R&M lets network managers monitor all ports, cables, connectors and components of a network in real time. Alfred Tharwat says, "If you have a full overview of and total control over the physical infrastructure, you automatically use it more efficiently. You only keep operating the capacities you really need. Energy and material consumption can be optimized yet again."

Beyond product advances, R&M intends to provide even more information on ways to save energy to all employees, customers and partners in the future. "R&M already works closely with its partners and customers in the region to ensure that the highest standards are maintained through the installation and operation of our systems. To do so, we have invested heavily in establishing a local presence in the countries in which we operate. Being more accessible to our customers means better collaboration and better implementations,” said Jean-Pierre Labry.

You will find further information at www.rdm.com. Information about the EU Code of Conduct program at http://iet.jrc.ec.europa.eu/energyefficiency/ict-codes-conduct/data-centres-energy-efficiency

About Reichle & De-Massari (R&M)

Reichle & De-Massari AG (R&M, www.rdm.com) develops and manufactures passive cabling solutions for communication networks. With high-quality copper and fiber optic cable products, R&M has gained the reputation of a leader in quality. The company has established its own marketing organizations in 30 countries, grouped into eight sales regions. R&M achieves around two thirds of its sales abroad. Every year the company invests 5% of sales in research and development. R&M is one of the 500 largest companies in Switzerland and currently has a workforce of over 700 employees. The company is wholly owned by the Reichle family and is run as an independent family-owned company.

More information is available at www.rdm.com/meta

Marketing Contact:

Sandrine Prat

Marketing & Communication Manager

Regional Office- Middle East & Africa

Reichle & De- Massari MEA

PO Box 54281

Dubai Airport Free Zone K09/K10

Dubai U.A.E

Tel: + 971 4 236 87 61

Fax: +971 4 236 87 62

Email: sandrine.prat@rdm.com