THAT! Introduces SpreadThat!, A Butter-melting Butter Knife For A Healthier Holiday Breakfast

BELLEVUE, Wash. - Oct. 15, 2013 - PRLog -- 10-October-2013  Bellevue, WA – In response to the “Live Healthier” trend and the dramatic increase in natural butter sales, THAT! ^TM has just added a high tech butter knife called SpreadThat! to their award winning line of products. Quickly transferring heat from the user’s palm, the super efficient thermo conductive material solves the age-old problem of tough carving and near-impossible spreading of cold butter on bread.  The company is offering limited-time promotional pricing and free shipping during the product launch period.

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“Our customers have shown us through strong sales that green products, especially those that contribute to healthier living, continue to be number one on their wish list. As consumers shift towards using natural ingredients such as butter over artificial spreads, any revolutionary product that helps galvanize such movement has always been well-received by the market,” said Ken Michalkiewicz of THAT!

The butter knife that melts butter concept was inspired by arthritic pain that the mother of one of the founders has been experiencing. Instead of stressing wrists, a user would rely mostly on the knife itself to do the job of melting and spreading butter. SpreadThat! is also intimately designed with a soft blade radius that both functional yet safe for use by children.

“As the holidays roll around, we can’t think of a better or more unique kitchenware product that not only looks fantastic on the table but also adds a wow effect.  The new red insert also adds to the holiday cheer. We are eager to hear what people have to say about this new product,” said Michalkiewicz.

About THAT!

Headquartered in Bellevue, Washington, THAT! is the creation by a group of designers, engineers, UX specialists, two college professors and three Ph. D science advisors at three locations worldwide. THAT! products are made using advanced materials from industries such as energy, semi-conductor and computing, and are FDA approved safe for contact with food. THAT! products are designed by the Gixia Group, winner of  95 international awards from the iF, Red dot, IDEA and G-Mark. Visit http://www.thatinventions.com/spreadthat2 for details.