Brand Me Marketing On How To Build A Brand For Success

Dec. 3, 2013 - PRLog -- Entrepreneurs are great in their own way. They see a problem or gap in the market, and they create a compelling product or service and then with passion, vision, courage, and conviction they set out to build a company. However, many are focused on their product or service and pay little or no attention to building a brand. There's often a focus on the wrong tools needed and a general lack of knowledge around what is involved in building a brand.

Many entrepreneurs think that a logo is the most important element they need when it comes to their brand (and some think it’s the ONLY thing they need) while others have fallen in love with using a forgettable or difficult name for their product or service. So, Managing Director of Brand Me Marketing, Sophie Munslow has shared some of her dos and don’ts when it comes to building your brand for success. Brand Me Marketing increase their clients brand awareness by delivering their service or product to customers where it matters, so if anyone knows branding, it’s Brand Me Marketing.

First, define what ‘brand’ is. Your brand is not a logo, a tagline, or an advertising strategy. If built correctly, your brand is your greatest differentiator for customers, giving you that competitive edge. Secondly, clearly define what business you're in. Doing this will lead you to evaluate the broader picture and what value you're going to offer the world, while helping mould your vision and purpose. Thirdly, Design a brand identity that you'd be proud to wear on a T-shirt.

Brand Me Marketing Managing Director, Sophie Munslow continues “In order to develop and build a consistently successful brand, your business needs to stand out. You must emphasize what you have that your competitors don’t have and you need to tell your customers what makes your business different from other companies. Our clients put their companies brand in our hands, and we treat it as if it were our own brand. We deliver their service/product to their customers with a bespoke service and this has guaranteed our clients with high volumes of brand awareness and increased their revenue on a large scale. That is the power of brand building. No business can afford not to have a brand built to succeed!”