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Follow on Google News | Hyundai to Air Two New Ads during Super Bowl XLVIII | McCarthy Hyundai Blue SpringsBy: McCarthy Hyundai Blue Springs This will be the seventh consecutive year that Hyundai is advertising during the big game. This year, the ad spots will air during the first quarter and the fourth quarter. The ads were developed by Hyundai’s agency of record, INNOCEAN USA, and are called “Nice” and “Dad’s Sixth Sense.” “Each year we challenge ourselves to come up with a new, inspiring way to showcase Hyundai during the biggest TV event of the year, while staying true to our audience and what’s most relevant to them,” said Greg Braun, Executive Creative Director, INNOCEAN USA. “This year we were able to take two different approaches to our spots – from fun and comedic, to endearing and sentimental – while still focusing on the essence of Hyundai. Our focus always has been how the Hyundai vehicle inspires and enables our consumer – whether you’re a first-time car owner or looking to upgrade into your first true premium car.” Super Bowl XLVIII will take place on February 2, 2014. Customers who are interested in finding out more about Hyundai’s new ads, or about the entire lineup of Hyundai cars, can visit McCarthy Hyundai of Blue Springs today. ABOUT MCCARTHY HYUNDAI BLUE SPRINGS Blue Springs Hyundai serving Blue Springs, Kansas City, Independence, Lee's Summit, and Overland Park is proud to be an automotive leader in our community. Since opening our doors, Blue Springs Hyundai has maintained a solid commitment to you, our customers, offering the widest selection of Hyundai vehicles and ease of purchase. Visit the McCarthy Hyundai Blue Springs team at 3000 NW South Outer Road in Blue Springs, Missouri or contact us online at http://www.mccarthyhyundai.com. CONTACT Kate Farley kfarley@forcemktg.com (678) 208-0667 End
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