Ideal Boiler Release - Installers want more

SALISBURY, U.K. - Jan. 23, 2014 - PRLog -- After consultation with thousands of heating engineers by Ideal Boilers, 2014 will see a number of initiatives designed to transform the installer/manufacturer relationship.

Responding to installer demands for more in terms of product reliability and support, Ideal has put together an impressive ‘Get More’ programme that aims to give installers exactly what they want –and a whole lot more besides.

In the past three years Ideal has been the fastest growing UK boiler brand,significantly increasing its share of the UK boiler market.

Ideal’s hugely successful award-winning Logic –and recently launched Vogue – range of boilers have been recognised for reliability by end-users and have been awarded Good Housekeeping Reader Recommended status, the Logic range was also recognised for its innovation in design with a Queen’s Award.

“We’re delighted to have achieved this level of success,” said James Parkinson, Commercial Director (One-off Division) Group Marketing Director. “But in order to maintain this we know we need to offer our current and future installer customers more than just a reliable boiler.

“Installers are very much in the driver’s seat as far as we’re concerned and we want to put our customers at the centre of everything we do. ‘Get More’ isn’t just a meaningless marketing catchphrase, it’s a new way of doing business with our installer customers.”

James says that when partnering withor choosing Ideal, installers can expect more in terms of product reliability, warranty, after sales and business support.

Ideal is investing significantly in installer engagement throughout 2014, and the Ideal ‘Get More’ message is set transform the relationship a major manufacturer has with its installer customers.

Visit www.idealboilers.com. Follow @Ideal_heating on Twitter