Cupid® Introduces Its Extra Firm Control Feels So Soft Shapewear Collection

NEW YORK - Feb. 3, 2014 - PRLog -- Cupid® has announced the introduction of a new super-soft shapewear collection to the intimate-apparel marketplace. This group consists of three styles that combine a soft, microfiber fabric with expert design to deliver exceptional comfort to the customer. The collection gets its name from its most defining characteristic: a silky material that feels great in the hand and on the body. This entire collection delivers extra firm control, which sculpts and transforms the wearer’s figure.

The Extra Firm Control Feels So Soft shapewear collection features the remarkable value that customers have come to expect from Cupid®.  Each silhouette provides transformative shaping results, remains invisible under the tightest of outfits, and incorporates cutting-edge fabrics and finishes to make this collection a new fashion milestone in the Cupid® repertoire.

This collection consists of the following three, incredibly soft and flattering styles: the Hi-Waist Brief (Style 105), which shapes the figure between the underbust and the hips; the Waist Cinching Brief (Style 104), which nips the waist and provides coverage similar to that of a hi-waist brief; and the Hi-Waist Thigh Slimmer (Style 109), which shapes the figure between the underbust and the thighs.

The Extra Firm Control Feels So Soft shapewear collection can be found at select Meijer® locations throughout the United States.

About Cupid®

Cupid® (http://www.cupidintimates.com/cupid) is the signature brand of Cupid Intimates. Its shapewear has been manufactured continuously since 1942. The name has always been synonymous with high quality intimates at great prices. Today, those traits, along with the infusion of the latest technology, combine to deliver the most exceptional consumer value in today’s intimate apparel industry.

Cupid® shapewear provides superior control and comfort. Available in light, Comfortable Firm®, and extra firm control, Cupid® styles appeal to traditional shapewear consumers and those new to the category. Customers can choose from a range of silhouettes including: waistline and hi-waist briefs and thigh slimmers, waist cinchers, body-shaping camis, torsettes, and bodybriefers.

Designed with cutting-edge performance features, Cupid® products are great accessories for both special-occasion and everyday wear. The breathable Wonderful Edge® silicone finish prevents shaper ride-up and roll-down, and eliminates lines that show through clothes. Dynamic Stretch Control® technology incorporates stitch-free, no-show panels that are strategically placed away from garment seams. It restricts stretch and provides fit adjustability, perfect for any customer who’s in between sizes or may experience a weight change.

Cupid® shapewear can be purchased at Walmart and Meijer® stores, as well as online at Walmart.com.