Local Business Earns Prestigious Placement on LUMAscape

COLUMBIA, Mo. - Feb. 12, 2014 - PRLog -- COLUMBIA, Mo. (Feb. 11, 2014) – AdKarma (http://adkarma.net/), a digital media firm based in Columbia, Mo., has been added to the Video LUMAscape (http://www.lumapartners.com/lumascapes/video-lumascape/), a widely used infographic released by LUMA Partners (http://www.lumapartners.com/about/) to highlight leading companies in the digital media ecosystem. Their infographic is the industry standard and is constantly updated to reflect the quickly evolving video advertising landscape.

AdKarma joins the infographic in the Video Supply-Side Platform (SSPs) sector, a new addition to the Video LUMAscape. AdKarma is one of the leading companies in the world helping website publishers maximize their video advertising inventory.

“We’re pleased that LUMAscape has recognized the disruptive force SSPs are playing in online advertising. Many web publishers are beginning to tap the vast potential of pre-roll advertising to pair with their video content,” said Bobby Campbell, CEO and founder of AdKarma. “AdKarma’s unique supply-side platform is helping connect publishers and national advertisers by aggregating pre-roll advertising space and allowing advertisers access key demographical verticals across the Internet.”

The video advertising business is thriving online. In December 2013, Americans watched more than 35.2 billion video ads online – more than triple for the same period the year prior, according to comScore Video Metrix (http://www.comscore.com/Insights/Press_Releases/2014/1/co...).

AdKarma’s innovative approach to online advertising has proven effective. The Columbia-based company has grown more than 500 percent and generated $14 million in revenue in 2013.

LUMA Partners is a privately held investment banking company, which specializes in the digital media industry. They were founded in 2010, and have an “up-funnel” approach, focusing on increasing companies’ strategy and target selection with their digital media savvy. Their LUMAscapes serve as sector landscapes that help to organize the industry for more simplified navigation.

About AdKarma

AdKarma is a privately held company that helps online publishers optimize their ad networks and display, pre-roll and mobile inventory. The company’s rapidly expanding office has drawn some of the brightest advertising minds to keep clients on the cutting edge of pre-roll, display and mobile advertising technology while increasing advertising revenue. For more information, visit www.adkarma.com.