DPS rolls out new iPad-based Mobility Pro Solution

LONG GROVE, Ill. - March 4, 2014 - PRLog -- Convenience and speed have always been two factors for customer satisfaction in automotive service. Now, a Chicagoland Automotive Marketing firm has given its clients a new tool that can help in both arenas.

Dealer Product Services, better known as DPS, has created a new iPad-based app called Mobility Pro. The new program, created via an exclusive partnership with Fast Lane Applications, LLC, creates a virtual desktop-like interface using an iPad. This program gives dealership service staff the freedom to meet, greet and walk around the vehicle during the initial write-up process, giving them the ability to write and print a repair order, as well as fill out a multi-point inspection form within minutes – all while remaining in contact with the customer at their vehicle. This gives service writers an immensely powerful point-of-sale tool and the customers see it as huge benefit.

By using Mobility Pro, service writers can speed up the entire service process considerably, leading to a better customer experience and improved customer satisfaction. The additional face-to-face time with the customer paired with the increased service speed greatly improves the overall customer experience.

This can lead to greater revenue for the dealership. Across service industries, multiple studies have shown that customer experience trumps price in overall satisfaction and also leads to greater customer loyalty over time.

Security is also a non-issue for Mobility Pro as the iPad merely acts as a terminal for the dealership’s desktop computer. There is no data stored on the iPad, so no customer information can be compromised. Because of this, Mobility Pro is unusable outside of the dealership’s secure wireless connection – providing even more security for the dealership and its customers. This ultimately means that if a customer or employee leaves with an iPad with the Mobility Pro app installed, there is absolutely no chance of data loss.

DPS founder and CEO Timothy O’Neill said he is extremely excited about the opportunity Mobility Pro can provide for his customers.

“Mobility Pro has the ability to give our customers so much power – there is no other tool on the market that gives dealerships the same mix of portability, security and added customer experience,” O’Neill said. “We are extremely proud of the work the team has done. This solution is truly unparalleled.”

About Dealer Product Services

DPS has been an industry leader in delivering proven marketing solutions for automotive dealerships nationwide since 1999. DPS delivers customer loyalty and retention through an extensive catalog of custom-built marketing products and services specifically-created for the needs of automotive dealerships and their customers. The company provides everything from database management, business intelligence reporting and analytics, search engine marketing, search engine optimization, PPC, email and social media marketing, as well as traditional marketing to its clients. DPS enables its clients to achieve new sales heights and increased profitability by connecting them with active, inactive and prospective customers. DPS also goes beyond its competitors by placing an emphasis on customer retention to ensure long-term prosperity for its clients.

For more information, visit dpscrm.com.