Advantage International adds senior leadership to both coasts

NORWALK, Conn. - Aug. 26, 2014 - PRLog -- Advantage International, an award-winning sponsorship and brand experience agency, announced the hiring today of Adam Cooper as Director – Creative Strategy in its Los Angeles, CA office and Polly Akers as Account Director in its Norwalk, CT office.
Reporting to Jaime Cabrera, the agency’s Executive Creative Director, Cooper will contribute to sponsorship and brand experience strategy for the agency’s client roster, with special emphasis on the Hyundai account.  “Adam has a diverse background developing strategy in multiple categories including automotive,” commented Cabrera, “In addition, his international experience and tri-lingual skills will serve us well as we grow.”   Cooper came to Advantage from Conill/Saatchi & Saatchi where he served as a Senior Strategic Planner on the Toyota business. Prior to that, he spent three years at AboveGroup Ogilvy in his native Trinidad & Tobago, the leading integrated marketing agency in the Caribbean region where he served as Head of Brand Strategy and Planning.
Akers comes to Advantage from TraceyLocke, where she most recently spent four years as an Account Supervisor managing the Chase Sapphire Preferred, Reebok and Sun Products accounts on her second stint there.  Polly has also worked at Imagemark, Leo Burnett (Hong Kong) and TraceyLocke earlier in her career.  “Leveraging sponsorship rights through immersive channel marketing events and promotions is a major part of our service offering,” said Josh Ellovich, Group Director at Advantage, “and Polly has a wealth of experience in this area.”
About Advantage International - Owned by Interpublic Group (IPG), Advantage International is a leading sponsorship and brand experience agency, specializing in sports, entertainment, lifestyle and cause marketing initiatives on behalf of its corporate clients.   Clients include Hyundai Motor America, LG Electronics among others.  Advantage, headquartered in Norwalk, CT, has been honored with its selection to the Agency IT LIST by Event Marketer magazine each year from 2012 to 2014 and won the 2014 Gold Ex Award for “Best Activation of a Sports Sponsorship” for the Hyundai “Show Your Loyalty” college football platform.