CIWare Makes Proactive BI Sociable

ISTANBUL - Nov. 11, 2014 - PRLog -- Forte Wares, a next-generation marketing analytics solution provider, has announced that CIWare, their proactive business intelligence solution which automatically discovers what is wrong in company performance and its root causes, is now also "talking" on enterprise collaboration platforms.

Forte Wares co-founder Berkin Ozmen describes CIWare as "an intelligent and hard-working data analyst, who crunches your data 24/7 and sends you its findings in plain English sentences through e-mail and joins the conversation on most of the popular enterprise collaboration platforms". Unlike traditional BI solutions, CIWare is designed to detect internal & external risk factors to business performance by itself via its proprietary algorithms. Digging through every available data source without manual intervention, risks and opportunities are uncovered before a major shift occurs leaving ample time to take action.

With the new social features, CIWare is set on getting data to where people are and bringing down the user adoption barriers long suffered in the BI domain. What sets it apart from other BI solutions encouraging collaboration around data is, instead of building in-app social functions, CIWare delivers the information to the platform where communication is already going on. With CIWare, information is not only available right away but also in your face and cannot be missed. Currently integrated platforms include Yammer, Jive, SocialCast, MangoApps, Asana, Podio, Igloo, SocialText, Evernote, Box, DropBox as well as Zapier for additional apps.

CIWare is set in motion by establishing an alert for a critical performance indicator such as the overall sales revenue figures. Then, every day, week or month, CIWare checks whether the sales dropped over a certain threshold. If an alert is triggered, next, CIWare analyzes fluctuations in all related KPIs (such as revenue per customer, number of active customers and even marketing spend), as well as subsets (such as revenue from New York, revenue from Youth segment) and isolates the most important factors that have caused this drop. All these findings are translated into plain English sentences, so that when CIWare delivers its alerts, it reads as if some analyst looked at all this data and is now sharing his/her findings with you directly or on your sales department discussion board on Yammer.  The email and post also include a link to the interactive portal which displays a complete view of causal relations.  On the portal, it is possible to drill down even further through a business-user-friendly interface and reveal associations with operational issues, experience pain points and recorded customer sentiments (e.g. the link between customer sentiments on Twitter, product delivery delays and Youth segment revenue).

Berkin Ozmen explains that "however nice looking your dashboards and scorecards may be, they become a bore after a couple of months of use, and users stop looking at them. With CIWare, we are humanizing the whole process, making BI literally talk to business, and with this new feature, we are making it part of the corporate social network. Is this a substitute for traditional BI solutions? Definitely not, but we believe it is a vital complement for organizations looking for bridging the gap between data and decisions."

For more information on Forte Wares, please visit www.fortewares.com .